Service Line: Website Design + Development

Academic program pages are vital to the success of a college or university website, and on a larger scale, integrated marketing and enrollment efforts. A higher education website is a living, breathing tool to attract prospective students to the institution, connecting them with the information and resources they need.

Higher education institutions serve a vast number of internal and external audiences: prospective students, current students, faculty and staff, the list goes on. It is no wonder that university websites are incredibly difficult to design and maintain with accurate, up-to-date information that’s useful and accessible to all those audiences.

The 29th Annual Communicator Awards honors four of Carnegie’s clients with Awards of Excellence.  The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.

As a higher education marketer, you know there are big differences between undergrad and grad audiences, and even more nuanced differences between other, smaller segments (like international and adult audiences, for example). Consider these recommendations from the Carnegie Copywriting Team to ensure that your messages to these groups really hit home.

Having an effective web governance policy is important to the student experience. The college search process can be overwhelming for prospective students and families. They are inundated with digital ads, print mailers, and “advice” from family and friends.

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

As higher education marketing professionals, our job is to connect with new audiences in novel ways. We craft the first impressions, identify the differentiators, and tell the human stories that tug at the heartstrings and inspire possibility.