Digital Marketing Resources for Higher Ed

Social Media Marketing Master Class Series

 

It’s time to go back to school! Our Social Media Marketing Master Class series is a development opportunity to sharpen your digital marketing skills. We’ll cover the latest updates and best practices for three major platforms: TikTok, LinkedIn, and Snapchat.

Be sure to bookmark this page and check back as we continue to add resources over the coming weeks.

 

LinkedIn Lead Nurturing Essentials

Presented by: Haley Mattera + LinkedIn

 

In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad experiences and optimize your marketing. Our speakers cover four tools and strategies: retargeting, spotlight ads, and LinkedIn’s conversions API. Download the slide deck.
 
You’ll Learn:

  • How to improve lead quality through retargeting
  • How LinkedIn’s Spotlight ads simplify the creation of personalized content
  • How to leverage LinkedIn’s conversions API to enhance tracking

 

 

Crafting TikTok Brilliance

Presented by: Amy Orlando + TikTok

 

In this 30-minute recording, Carnegie’s Director for Social Media Marketing + Digital Strategy Amy Orlando and TikTok’s Brand Partnerships Manager Anastasia Jones provide you with the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest TikTok best practices. They’ll discuss why creative matters, provide guidance on TikTok best practices and teach you how to navigate TikTok’s Creative Center to track trends, find inspiration, and request help from AI with TikTok’s Symphony Assistant. Download the slide deck.

 

 

 

Unlock an exclusive TikTok campaign offer for Social Media Marketing Master Class Series subscribers! Receive a $1,000 ad credit for new campaigns launching this fall and winter. Contact us today to find out how you can take advantage of this exciting opportunity and boost your brand’s visibility with TikTok!

 

Build Your Social Media Marketing Strategy