Higher education is experiencing a tectonic shift in the world of lead generation. Gen Z and Gen Alpha students have grown up in a world where the answer to everything is in the palm of their hand. Why attend a college fair and fill out an inquiry form when you can do the research yourself online? These students are sitting in the driver’s seat of their college search process. They are taking fewer standardized tests than prior generations and more of them are exploring skipping college altogether. As the younger generation changes their ways, so must we.

Join us for a 60-minute, live webinar where we discuss how to generate qualified leads in an increasingly crowded market.

You’ll learn:

  • All the best strategies for optimizing your lead generation
  • How to use data to personalize your website
  • The benefits of using college search platforms to generate leads

 

Your Presenters. Your Presenters.

  • Megan Gibbs VP, CollegeXpress
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    Persona The Discerning and Protective Guardian

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

    Megan Gibbs

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

  • Jaime Oleksik VP, Business Development
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    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

Watch the recording.