Carnegie and Foundation Marketing Partner to Bring Content Marketing Solutions to Higher Education
Carnegie, a leader in higher education marketing and enrollment strategy, is partnering with Foundation Marketing, a digital marketing agency that helps organizations tell great stories through content. The two companies are excited to bring large-scale content marketing solutions to the higher education space.
Carnegie’s mission is to connect students with colleges and universities where they can thrive. Today, that connection often begins in search engine results. While Carnegie has been delivering content and SEO services to higher education institutions for a decade, they are now able to offer content marketing on a larger scale, delivering greater results to their college and university partners.
Foundation’s content marketing philosophy is built on four pillars: research, creation, distribution, and optimization. With this approach, the two companies will help higher ed institutions drive brand awareness in search results, increase organic website traffic, improve audience engagement, and support ROI. In this way, schools will be able to reach more students in more meaningful ways, supporting inquiries, applications, and enrollment.
Both organizations are eager to work with higher education institutions that are ready to stay ahead of the curve in an increasingly competitive landscape. With generative search engines increasing in popularity, creating valuable, optimized, multimedia content is essential for standing out in the age of AI and preparing for the rise in conversational and contextual search, which is destined to become a key driver of recruitment.
By honing the power of content marketing, institutions can tell stories that resonate with prospective students before they even step foot on campus or speak with an admissions counselor. As the human connection company, Carnegie is excited to partner with Foundation Marketing to help colleges build connections with students throughout their search journey.
Learn more about Carnegie and Foundation’s content marketing approach and solutions.
I have been impressed with Foundation Marketing since I first heard founder Ross Simmonds speak at our annual Carnegie Conference a few years ago. I believe that the successful content marketing approach that Foundation has brought to the B2B space will be a cutting-edge strategy for higher education institutions, especially in light of the growing role of AI in the college search process. Institutions that want to stay ahead of the game must ensure they have the kind of content that will appear in generative search engine results. Gary Colen, CEO, Carnegie
About Foundation Marketing
Foundation Marketing is a content marketing agency that collaborates with ambitious brands looking to create and distribute content that inspires action and drives ROI. The team is focused on serving clients in content strategy, creation, optimization, distribution, and more to increase conversions and pipeline on the back of content. They’ve worked with organizations worldwide, ranging from some of the fastest-growing startups to well-known higher education institutions and global Fortune 500 brands.
The company’s founder, Ross Simmonds, is an Amazon best-selling author of Create Once, Distribute Forever. He is also one of the highest-rated LinkedIn Learning instructors, and his course on ChatGPT for Marketing & Distribution has been featured by universities like Southern New Hampshire University, Johns Hopkins University, WashU, Villanova, and more.