NJACAC Annual Conference

WHEN & WHERE
+ May 24, 2022 - May 26, 2022
+ 12:00 pm - 5:00 pm
+ Hard Rock Hotel + Casino
+ 1000 Boardwalk Atlantic City, NJ 08401

It’s Not Up to You, It’s Up to Them: Enrollment Ecosystem

The traditional linear funnel for marketing colleges and universities has changed, evolving into a complex ecosystem in which students (not the institution!) are in control of when and how they connect with your brand, with dozens of channels through which they can engage and ultimately convert. In this session, Carnegie will illustrate how to leverage psychographics, digital marketing, your website, and your CRM to put students at the center of your ecosystem, accounting for all ports of entry to deliver responsive, personalized, and segmented communications that speak to who your prospects are and where they are in their decision journey.

Session Presenter.Session Presenter.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

2022 Attendees.2022 Attendees.

  • Kevin Roane Senior Director, Enrollment & Marketing Strategy Persona The Confident and Entertaining Dynamo

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

    Kevin Roane

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

  • Gary Williams VP, Special Projects Persona The Confident and Intrepid Adventurer

    Bolstered by more than 36 years of enrollment marketing experience, Gary Williams’ greatest strength is matching an institution to the right recruitment plan to maximize results. With an emphasis on special projects, he brings his marketing expertise to colleges and universities across the country. He also presents at national and regional enrollment conferences for undergraduate, transfer, and graduate associations, including NACAC, NETA, NAGAP, NEGAP, and NYGAP.

    Gary Williams

    Bolstered by more than 36 years of enrollment marketing experience, Gary Williams’ greatest strength is matching an institution to the right recruitment plan to maximize results. With an emphasis on special projects, he brings his marketing expertise to colleges and universities across the country. He also presents at national and regional enrollment conferences for undergraduate, transfer, and graduate associations, including NACAC, NETA, NAGAP, NEGAP, and NYGAP.