UPCEA 2022 MEMS

""
Home  / Resources / Events  Events  / UPCEA 2022 MEMS
WHEN & WHERE
+ Dec 1, 2022
+ 4:45 pm - 5:30 pm

Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site

Thursday, December 1, 2022 at 4:45 PM

A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting continuing ed, online and professional student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion.  

Your Presenters. Your Presenters.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
    Email LinkedIn
    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Erin Petrotta Director of Marketing and Student Communications at Oklahoma State University
    Email
    Erin Petrotta