2023 NACAC Conference

WHEN & WHERE
+ Sep 21, 2023 - Sep 23, 2023
+ 8:00 am - 5:00 pm
+ Baltimore Convention Center
+ 1 W Pratt St Baltimore , Maryland 21201
Meet the Carnegie team in Baltimore for the 2023 National Association for College Admission Counseling Conference, the premier conference for college admissions professionals. Be sure to stop by Booth 909 and attend our Solutions Showcase presentation.

Solutions Showcase: Search Differently—Adapting to Landscape Change in Student Search

When: Friday, Sept 22nd @ 3:00 – 3:45 pm

Where: Expo Hall – Booth 1001

The higher education landscape has changed: there are fewer college-bound students; test-taking numbers are decreasing; data privacy policies are increasing; the student journey is less predictable; engagement channels have multiplied; our dynamic with students has changed—we are no longer in control; Gen Z and Gen Alpha expect customization and demand authenticity; students are questioning the value of higher education.

Let’s talk about it. Better yet, let’s talk about the Student Search strategies that address these challenges and the fundamental changes required to adapt to this landscape. We invite you to tackle this head-on with us and view student recruitment through the lens of this reality. Ultimately, we invite you to search differently.

Showcase Presenter.Showcase Presenter.

  • Scott Ochander Chief Leadership Strategist Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Meet the Team at Booth 909Meet the Team at Booth 909

  • Mark Cunningham EVP, Graduate + Online Solutions Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

  • Jaime Oleksik VP, Business Development Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Eric Page EVP, Client Success Persona The Innovative and Confident Captain

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Kevin Roane Senior Director, Client Success Persona The Confident and Entertaining Dynamo

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

    Kevin Roane

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

  • Tim Morrow Senior Director, Client Success Persona The Caring and Independent Instigator

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

    Tim Morrow

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

  • Adam Parker Director, Client Solutions Persona The Innovative and Curious Globetrotter

    As a Director of Client Solutions for the Sales team, Adam Parker connects institutions with the Carnegie solutions that best meet their needs. Prior to joining Carnegie, Adam worked at University of Iowa Health Care Marketing and Communications in Collegiate and Community Relations where he managed alumni relations marketing and strategy for the Carver College of Medicine. In addition, Adam spent eight years in international admissions. Adam is passionate about higher education and looks forward to helping clients surpass their marketing goals.

    Adam Parker

    As a Director of Client Solutions for the Sales team, Adam Parker connects institutions with the Carnegie solutions that best meet their needs. Prior to joining Carnegie, Adam worked at University of Iowa Health Care Marketing and Communications in Collegiate and Community Relations where he managed alumni relations marketing and strategy for the Carver College of Medicine. In addition, Adam spent eight years in international admissions. Adam is passionate about higher education and looks forward to helping clients surpass their marketing goals.

  • Jeremy Fern AVP, Client Success Persona The Creative and Attentive Shepherd

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

    Jeremy Fern

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

  • Kelsey Anderson VP, Client Success Persona The Adventurous and Energetic Dynamo

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

    Kelsey Anderson

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

  • Megan Robinson EVP, Slate Optimization Persona The Engaging and Confident Champion

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Ryan Ostendorf Director, Client Success Persona The Fun and Confident Producer

    Supporting clients across all of Carnegie's solutions and services, Ryan Ostendorf brings energy, empathy, and innovative ideas as he works with clients to streamline and transform their enrollment and marketing strategies. Ryan carries a wealth of knowledge around Slate optimization and brings a unique skillset to help clients leverage and integrate their overall marketing, communications, and enrollment strategy in creative ways. Prior to Carnegie, Ryan worked within admissions, communications, and marketing at the College of Wooster, helping to enroll some of the largest and most diverse classes in the College’s history.

    Ryan Ostendorf

    Supporting clients across all of Carnegie's solutions and services, Ryan Ostendorf brings energy, empathy, and innovative ideas as he works with clients to streamline and transform their enrollment and marketing strategies. Ryan carries a wealth of knowledge around Slate optimization and brings a unique skillset to help clients leverage and integrate their overall marketing, communications, and enrollment strategy in creative ways. Prior to Carnegie, Ryan worked within admissions, communications, and marketing at the College of Wooster, helping to enroll some of the largest and most diverse classes in the College’s history.

  • Anne Kremer Senior Director, Client Success Persona The Supportive and Engaging Dynamo
    Anne Kremer