Events WHEN & WHERE
+ Oct 26, 2022 - Oct 28, 2022
+ 8:00 am - 5:00 pm
+ Renaissance Providence
+ 5 Avenue of the Arts Providence, RI 02903
UPCEA 2022 New England Regional Conference
Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site
Thursday, October 27 at 2:00 PM
A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting continuing ed, online and professional student prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be more of a barrier than an asset for information and conversion. In this webinar, we’ll identify five potential issues causing your site to function more as a dam than a resource and review solutions to help you transform it into a free flow of accessible information optimized for conversions.
Your Presenters.
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Jaime Oleksik VP, Business DevelopmentPersona The Meticulous and Inquisitive Adventurer
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team. -
Adam Poluzzi Assistant Vice Provost for Graduate Enrollment Management, Boston College
In his role as assistant vice provost for graduate enrollment management at Boston College, Adam Poluzzi provides leadership and expertise across all of the University’s graduate and professional schools in the areas of enrollment planning, admissions, recruitment, financial aid, and innovation. Engaging with BC’s graduate programs and key partners to attract and enroll a talented and diverse graduate student population, Adam is developing data-driven strategies related to recruitment and financial aid, while building a strategic enrollment plan to assist the schools in achieving their enrollment goals.
Poluzzi began his professional career at Boston College in 2003, working in the Morrissey College of Arts and Sciences as admissions systems administrator for the online application system, before serving the Lynch School as director of admissions and financial aid, and the School of Theology and Ministry as associate dean. He also received three degrees from Boston College, including a bachelor’s in English in 2003, a master’s in history in 2009, and a Ph.D. in higher education in 2015.
In his role as assistant vice provost for graduate enrollment management at Boston College, Adam Poluzzi provides leadership and expertise across all of the University’s graduate and professional schools in the areas of enrollment planning, admissions, recruitment, financial aid, and innovation. Engaging with BC’s graduate programs and key partners to attract and enroll a talented and diverse graduate student population, Adam is developing data-driven strategies related to recruitment and financial aid, while building a strategic enrollment plan to assist the schools in achieving their enrollment goals.
Poluzzi began his professional career at Boston College in 2003, working in the Morrissey College of Arts and Sciences as admissions systems administrator for the online application system, before serving the Lynch School as director of admissions and financial aid, and the School of Theology and Ministry as associate dean. He also received three degrees from Boston College, including a bachelor’s in English in 2003, a master’s in history in 2009, and a Ph.D. in higher education in 2015.