You’re on your way to implementing Google Tag Manager!

If you’re unfamiliar with Google Tag Manager, this article explains what GTM is and the benefits of using it! Once you are ready to get started, you can follow the steps below.

1. As you create and place your Google Tag Manager, you can reference Google’s set-up and installation instructions.

2. Once your GTM is published, please share out publisher access to This will allow us to add the necessary tags for your digital marketing campaign tracking. (More on user permissions here.)

3. To help verify or troubleshoot your installation, you can use the Tag Assistant Chrome extension.

If you have any questions or need help troubleshooting, please reach out to your Digital Specialist.