Service: Brand Strategy

With new leadership at the helm, Georgia Southern University needed a comprehensive strategic partner to lift their brand and reputation to match the caliber of the research and offerings they provide, meeting the growing industry in their region. After previous brand exercises did not recognize their true voice and direction, Georgia Southern partnered with Carnegie to execute an inspirational, authentic brand elevation that permeated throughout a website redesign, digital marketing campaigns, and comprehensive Student Search communications to elevate their reputation, grow enrollment, and gain footholds in their secondary and tertiary markets.

The University of Colorado Boulder needed a fresh and bold brand anthem video to air on national broadcasts as the Buffaloes make their return to the Big 12 Conference.

Faced with the demographic cliff in the hyper-competitive market of Boston, MA, Curry College struggled with enrollment for years. As a small, private college with a new president, they knew they needed a bold vision and to start telling their story in a new and differentiated way.

When Cleveland State University needed to grow in a competitive environment and redefine its Student Search strategy, enrollment leadership turned to Carnegie for a strategic and personalized approach.

When leadership at the Grainger College of Engineering at the University of Illinois Urbana-Champaign realized they needed to unify its brand to influence national rankings and global awareness, they recruited Carnegie for a broad brand strategy engagement leading into creative and multimedia expression.

Augustana College, a private liberal arts institution in Illinois, came to Carnegie with a need for unified messaging and more effective and impactful recruitment marketing.

The Online division of the University of North Texas needed a digital marketing partner to achieve its enrollment goals for several key programs.

Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.