Service: Digital Marketing

With new leadership at the helm, Georgia Southern University needed a comprehensive strategic partner to lift their brand and reputation to match the caliber of the research and offerings they provide, meeting the growing industry in their region. After previous brand exercises did not recognize their true voice and direction, Georgia Southern partnered with Carnegie to execute an inspirational, authentic brand elevation that permeated throughout a website redesign, digital marketing campaigns, and comprehensive Student Search communications to elevate their reputation, grow enrollment, and gain footholds in their secondary and tertiary markets.

York College of Pennsylvania wanted a holistic approach to increase their enrollment while aligning their Student Search strategy with their digital work. Working with a single partner would ensure efficiency across the full student journey.

When Gettysburg College needed a marketing and enrollment strategy partner to mobilize its strategic plan for enrollment success, they looked to Carnegie.

The University of Idaho needed an integrated digital marketing partner to achieve its enrollment growth goals. To support and enhance in-house capabilities, the University invested in additional marketing resources and chose Carnegie through a competitive RFP process.

Manhattanville College needed a comprehensive strategic marketing partner across digital and Slate services. The College had worked with Carnegie in smaller capacities but launched a fully integrated partnership in 2021.

The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education.

Asbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed to demonstrate the yield results and return on investment the University needed.

When Cleveland State University needed to grow in a competitive environment and redefine its Student Search strategy, enrollment leadership turned to Carnegie for a strategic and personalized approach.

The University of LaVerne College of Law needed to increase its search engine visibility. The College was not showing up in Google or other search engines for various keywords relating to its programs, meaning it was losing out on prospects to competitors.

Located in a competitive Illinois environment, Oakton Community College needed to generate brand awareness, inquiries, and applications among both prospective traditional and non-traditional (adult learner and working professional) students.