Service Line: Digital Marketing

In this digital age, social media platforms are vital tools for universities and colleges to connect with prospective students. However, engaging with prospective students, many of whom are minors, comes with important privacy and safety considerations. Major platforms like Meta (Facebook and Instagram), Snapchat, TikTok, and LinkedIn have recognized these challenges and implemented robust safety measures to protect young users. 

It’s hard to imagine social media without TikTok. Over the past few years, this platform has revolutionized the way brands, creators, and even higher education institutions connect with their audiences. But, with increased regulatory and security scrutiny, there are still questions about the future of the platform. Higher education institutions should prepare for potential disruptions.

In higher education marketing, tracking application and yield conversions is essential—but often, the insights stop at the surface. Many institutions face a critical challenge: while it’s possible to track an application or yield conversion through paid media campaigns, gaining deeper context such as the program, term, or student type remains out of reach, especially for an institution with a shared CRM. How is it possible to distinguish an undergraduate from a graduate application?

When considering ending a contract with an Online Program Management (OPM) company, colleges and universities must prioritize preserving their website’s Search Engine Optimization (SEO) and User Experience (UX) to maintain effective student recruitment for online programs.

The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format. 

As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.

In a recent post, Transforming Websites with Audience Insight, we explored the power of website personalization and the rising expectations of online users. Your alumni and advancement audiences are no different. Once captivated by your institution’s marketing efforts, why should their engagement wane post-graduation? In fact, neglecting alumni could be a missed opportunity. As the Council for Advancement and Support of Education (CASE) and AlumniFinder highlight, alumni giving contributes an average of 23% of fundraising efforts.

As marketing teams in colleges and universities strive to attract and enroll the best-fit students, the ability to harness and analyze vast amounts of data to make decisions is a necessity. This is where the powerful combination of Google Analytics 4 (GA4) and BigQuery comes into play. 

Carnegie, a leading higher education marketing agency, is now a Meta Business Partner, signifying our knowledge and expertise on the platform. Find out more!

In today’s digital age, higher education institutions face increasing competition to attract prospective students. While many higher ed marketers wonder if they should focus on  Pay-Per-Click (PPC) campaigns or Search Engine Optimization (SEO), the truth is that you should consider an integrated Search Engine Marketing (SEM) strategy combining the strengths of both tactics.