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Service Line: Digital Marketing

  • Choosing Your Words Carefully: The Impact of Effective CTAs in Higher Ed


    As marketers, we’re used to abbreviations like CRM, CMS, CRO, and CTA; some of these are the bread and butter of what we do and how we do it. However, it’s easy to fall into a pattern with these concepts—to distance ourselves with abbreviations and routine, forgetting the true impact of their work.

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  • Maximize Your Social Media Impact with LinkedIn Boosted Posts


    Your higher education institution is creating great organic LinkedIn content, but is it reaching the right audience? Despite investing time and resources into crafting compelling posts—including faculty research, student success stories, and program highlights—limited organic reach means even the best content may not get the visibility it deserves.

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  • Product Feature: Personalized Digital Experiences


    We are excited to announce Personalized Digital Experiences as part of our Digital Marketing services—helping institutions turn interest into action through interactive, high-conversion tools. This solution delivers dynamic, student-driven experiences that generate more leads, capture valuable data, and drive deeper engagement across your digital channels.

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  • Product Feature: Organic Social Media


    We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.

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  • Product Feature: Conversion Rate Optimization


    In today’s competitive higher education landscape, your website is one of your most powerful recruitment tools. But if visitors aren’t converting—whether that means filling out an inquiry form, starting an application, or scheduling a campus visit—your marketing efforts may not be reaching their full potential.

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  • What’s New with Connected TV Advertising


    As more users turn to streaming platforms as their main source of information and entertainment, the prevalence and popularity of Connected TV ads have shot up. Nowadays, CTV is an essential component of any modern digital marketing strategy. 

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  • Carnegie Named a 2025 Google Premier Partner


    Google named Carnegie’s digital marketing team as a 2025 Google Premier Partner! This marks over 10 years we’ve been a Premier Partner.

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  • Breaking Through the Noise: Smarter Marketing for Community Colleges


    In today’s crowded higher ed landscape, standing out isn’t just important—it’s essential. Recent research from Westwood One reveals a key challenge: dull, uninspired ads require 2x to 2.6x more media spend to achieve the same impact as engaging, creative campaigns. For community colleges operating on tight budgets, ineffective ads limit reach and waste valuable resources.

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  • Transforming Google Ads Campaign Performance Through Automated Scripts


    As student search trends and the higher education industry continue to evolve, Google Ads Scripts provides an effective tool that is utilized to efficiently manage campaigns. These blocks of JavaScript code assist in developing data-driven campaign insights and optimizations that are utilized to further maximize the impact PPC and Performance Max campaigns have on reaching your enrollment goals.

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  • Five Digital Marketing Strategies to Kickstart Community College Enrollment in 2025


    With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are.

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