Service Line: Digital Marketing

Artificial intelligence (AI) can transform paid social media strategies for colleges and universities. From optimizing your audience targeting structure to assisting with creative, social media AI features are popping up left and right. There’s a lot to choose from — so where do you begin?

We live in a fast paced world. We’re all inundated with content everywhere we go. Students of today are swimming in content. To avoid getting lost in the sea, you need to produce content to make yourself visible. But students are looking for more than just whatever attracts their interest. As the world is increasingly online, students are looking for content that they authentically connect with.

The landscape of higher education marketing is constantly evolving. By 2022, the number of 18-24-year-olds enrolled in college had decreased by 1.2 million from its peak in 2011, making it crucial for colleges and universities to refine their branding and marketing strategies to attract prospective students.

Today, graduate enrollment marketers face the critical challenge of making the best use of their budgets to attract and retain students. One of the most powerful tools at their disposal is benchmark data. Combined with robust forecasting techniques, these tools can develop efficient and impactful marketing budgets.

Clarity powered by Slate elevates your enrollment and marketing efforts by offering deeper insights into marketing attribution and student behavior. Learn more!

LinkedIn has been on rapid fire with new ad types lately, but there’s one roll-out that’s got us particularly excited: LinkedIn Connected TV (CTV) ads.

With over 1 billion monthly active users of all ages worldwide, TikTok has a broad reach to prospective students, parents, alumni, and other critical stakeholders for higher education institutions. 1 in 5 teens say they’re on the platform almost constantly.

College isn’t one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today’s competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach.

This is where the power of personas comes into play.

When it comes to digital advertising and politics, it can be hard to sift through the muck. So, let us discuss the facts.

In college admissions, it has become a challenge to connect with prospective students via email. So how can a higher education institution find a way to connect with prospective students in this overly communicated world? The answer is text messages.