Service Line: Enrollment Strategy

Your application deadline has come and gone. Wherever the number is now, your applicant pool isn’t going to grow any further. So what can be done to move as many students as you can from admitted to enrolled?

With final application deadlines fast approaching, you might be looking at the numbers and wondering how to close the gap between where you are and where you want to be. Our Enrollment Strategists have compiled a list of tactics that we know can help you move the needle.

Another year in the higher education industry comes to a close. As we wrap up 2024, we’re looking back at the news and events that got us talking, made us think, and changed our industry.

As we approach the 2026-2027 “Enrollment Cliff,” with high school graduate numbers peaking in 2025, community colleges across the country are preparing for a shift in enrollment trends. With fewer traditional-age students on the horizon, it’s becoming clear that adapting strategically will be key to maintaining—and even growing—enrollment in the years ahead.

Today’s internet users want more than generic landing pages and irrelevant pop-ups. They expect a digital experience tailored to them. In fact, Adobe’s Definitive Guide to Web Personalization reports that over 85% of website visitors expect personalization as part of their online experience. By leveraging audience data, you can serve content and experiences that feel strikingly relevant. 

Find out about graduating seniors’ needs, perceptions, and motivations so that your institution can achieve recruitment and enrollment goals. Learn more!

In a recent webinar, our expert panel shared insights into the new “Student Search” and answered your burning questions. Check out this recap and Q&A deep dive!

Carnegie and Unibuddy partner to activate human connection in student recruitment, using the power of AI and peer-to-peer engagement to personalize the college search process and change how higher ed recruits students.

Now that June 1 has passed, Fall 2024 new undergraduate enrollment outcomes for many institutions are coming into focus. Entering the final few months of a cycle that began with the end of race-conscious admission and was then dominated by the chaotic rollout of the new FAFSA, we have an opportunity to reflect on both immediate and potentially lasting impacts.

College isn’t one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today’s competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach.

This is where the power of personas comes into play.