Service Line: Enrollment Strategy

Now that June 1 has passed, Fall 2024 new undergraduate enrollment outcomes for many institutions are coming into focus. Entering the final few months of a cycle that began with the end of race-conscious admission and was then dominated by the chaotic rollout of the new FAFSA, we have an opportunity to reflect on both immediate and potentially lasting impacts.

College isn’t one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today’s competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach.

This is where the power of personas comes into play.

Higher education marketing and enrollment strategy leader Carnegie announced today a pioneering partnership with Technolutions to deliver Carnegie’s Student Search exclusively through Slate. Carnegie now offers two options for campaign delivery: In a client’s Slate instance or a custom-built, Carnegie-hosted Slate instance. Carnegie’s Student Search solution is now accessible to all higher education institutions, regardless of the campus’ CRM of choice.

Today’s graduate enrollment management landscape is incredibly challenging. The industry is facing a wide variety of intersecting issues—budget shortfalls, more competition than ever, changing market dynamics, a decline in test takers, and increased consumer privacy and data protection. All these challenges mean it’s essential to reconsider and weigh the pros and cons of how things are done on your campus. One of the biggest decisions is whether or not to centralize or decentralize your graduate marketing efforts.

The National Small College Enrollment Conference has been connecting higher education professionals for 35 incredible years. NSCEC is the only conference that puts a special emphasis on the unique challenges that smaller institutions face, with support for every role from marketer to enrollment officer to student success staff and beyond.

The delay in the FAFSA release is undoubtedly a frustrating hurdle, but it’s one that we can overcome with clear communication, empathy, and proactivity. Remember, you’re not alone in this! Our team is here to stand by you, offering any assistance or resources you may need to navigate this challenge together.

On May 1, millions of students submit enrollment deposits to the college or university they plan to attend in the fall. At Carnegie, we work with institutions of various sizes, locations, affiliations, and more,  which gives us access to a wide variety of data regarding where students are depositing.

Facing change is among the toughest of tasks. Why? Because it’s rarely the easy path. Tackling change is often mixed with anxiety of the unknown, conflict, and sometimes loss.

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.