Service Line: Website Design + Development

The higher education landscape is shifting. Shrinking student populations, evolving expectations, and intense competition are forcing institutions to rethink their approach to attracting and enrolling students. The traditional methods of outreach and engagement are no longer enough.

The higher education landscape is shifting. Shrinking student populations, evolving expectations, and intense competition are forcing institutions to rethink their approach to attracting and enrolling students. The traditional methods of outreach and engagement are no longer enough.

Carnegie, a leader in higher education marketing and enrollment strategy, is partnering with Foundation Marketing, a digital marketing agency that helps organizations tell great stories through content. The two companies are excited to bring large-scale content marketing solutions to the higher education space.

Carnegie, a leader in higher education marketing and enrollment strategy, is partnering with Foundation Marketing, a digital marketing agency that helps organizations tell great stories through content. The two companies are excited to bring large-scale content marketing solutions to the higher education space.

One of the most impactful areas for improvement is your website’s information architecture (IA), or how you label and organize information to make it easy to find. IA includes both your sitemap and your navigation elements. Done well, good IA is nearly invisible, allowing site visitors to focus on your content. It’s the difference between a seamless user experience where visitors find what they’re looking for without thinking twice or a frustrating, confusing experience full of endless clicking and scanning.

When considering ending a contract with an Online Program Management (OPM) company, colleges and universities must prioritize preserving their website’s Search Engine Optimization (SEO) and User Experience (UX) to maintain effective student recruitment for online programs.

New look. New messaging. New experience. A website redesign project represents a prime opportunity to not only rethink your college or university’s brand and presentation but also how you connect with prospective students, attract faculty and industry partners, and engage your current student body. 

The 2024 UCDA Design Awards honored Carnegie with two awards for our web design work for Columbia College and Reed College. We’re excited to share a sneak peek into the strategy and intent behind the work of our web team in crafting two beautiful websites.

Since the dawn of jQuery, image carousels have sparked much debate. Some people love them, others dislike them, and many are ambivalent. But whatever anyone’s opinion, one persistent issue has emerged: accessibility. Many carousels are not optimized for an inclusive user experience or compatibility with assistive technologies. However, this does not mean we cannot create a better carousel that addresses these concerns.