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An Ecosystem Approach to Enrollment Strategy

Vying for attention and engagement in higher education is a hyper-competitive proposition. Why? Because today’s students no longer adhere to predictable, linear progressions of engagement and conversions leading to enrollment. Today’s prospective students are incredibly savvy, are brand-conscious, and each day have more information at their fingertips.

We don’t ascribe to the more is more, philosophy. We don’t promise increased enrollment by sending to the masses through one primary channel. Instead, we collect and interpret intelligent, market-driven, student-centric data and then leverage findings to comprehensively curate distinct and targeted content that is customized for each university.

As a result, we help position your university in key markets, build audience affinity through data-driven personalization, and create authentic interactions through integrated enrollment and marketing strategies that are optimized for your enrollment ecosystem.

You might be asking yourself:

Where can I find better qualified students to support my enrollment pipeline?


Your solution might include CollegeXpress exposure for early pipeline leads, Social Media Lead Generation, LinkedIn InMail and refreshed Creative Campaigns. It might also begin with a Market Opportunity Indexing to find the students looked over in your existing markets and a Zip Code Model to identify new lookalike markets where you will find enrollment success. But you tell us, what is your specific challenge question?

How do I run an effective Student Search on a limited budget?

Sometimes there is a very clear way to begin – in this case it’s a supported in-house Slate CRM execution. If you’re not ready to bring Student Search in-house, we get that. Your solution could be advanced student segmentation with Carnegie Motivator and a sampling of our Market Analysis before deploying IP Targeting and Retargeting. Again, you tell us, and we’ll build it together.

Is adding an on-trend program the answer to achieving enrollment growth?

Maybe? Maybe not. We can get you a definitive answer. We might get there with a Program Potential Assessment and/or a Market Insights Survey. You might decide you need to take a step back and fully assess your enrollment situation with an Enrollment Analysis or Strategic Consult to have a partner’s support. We’ll find the right solution together.

Your solution will be built from best-in-class services, tailored to meet your needs.

We’ll build it together. 

 

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Pipeline

Where can I find better qualified students to support my enrollment pipeline?

Your solution might include CollegeXpress exposure for early pipeline leads, Social Media Lead Generation, LinkedIn InMail and refreshed Creative Campaigns. It might also begin with a Market Opportunity Indexing to find the students looked over in your existing markets and a Zip Code Model to identify new lookalike markets where you will find enrollment success. But you tell us, what is your specific challenge question?