Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

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Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
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Summer Research Series: AI Use in the College Search
Artificial Intelligence | Aug 12
The college search process is a complex and often overwhelming undertaking, but with the rise of AI, it is beginning to transform the way students explore their higher education options. Results from Carnegie’s 2025 May Deadline Survey show that more students than ever are using AI to inform their college search process. In this blog post, we’ll explore AI use by students for college search and application materials, AI rules in high schools, the prevalence of AI use in high schools, and perceptions on the increase in access to and use of AI tools.
Decorative header illustration for the blog "Boost Authenticity and Reach with Meta’s Existing Posts as Ads Tool"
Digital Marketing | Aug 07
In today’s digital landscape, prospective students aren’t just skimming your website or reading brochures; they’re scrolling through your social media, looking for proof of what your institution is really like. They want to see real stories, genuine experiences, and student voices, not just polished ads. That’s why the most effective higher ed marketing strategies strike a balance: organic content that builds trust paired with paid campaigns that expand reach.
Summer Research Series: College Choice Trends
Enrollment Strategy | Jul 23
For the second entry in Carnegie’s Summer Research Series, we analyzed responses from our May 2025 survey of more than 3,400 prospective students and parents. This report explores how families approach the college decision-making process—from how they search for information to what influences their choices, including the role of social media, content trust, and perceptions of influencers.
Google’s AI Mode Now Available: How Higher Education Marketers Should React
Web Design + Development | Jul 22
For more than two years, we’ve navigated the implications of AI Overviews and generative search engines, adapting our strategies with what we’ve learned. But just as we were unpacking that terrain, Google is ushering in the next significant evolution: Google AI Mode. Today, we will explore what this means for students and colleges, and how building your website on a foundation of content tailored to meet a complete user journey is essential for your institution’s search engine optimization (SEO) efforts, as well as your PPC (Pay-Per-Click) ad strategy.
Decorative header illustration for the blog: "Slate New AI Features"
Slate Optimization | Jul 16
At the recent Slate Summit 2025 in Las Vegas, Technolutions founder and CEO Alexander Clark unveiled a powerful new wave of AI-driven features, marking the next chapter in Slate’s evolution. Slate AI is transforming from a promising assistant into a full-blown force of automation, insight, and creativity. Whether you’re a Slate superuser or just starting to explore what’s possible, these new AI features are set to revolutionize how higher education institutions manage admissions, communications, student success, and everything in between.
Leveraging Reddit for Higher Education Marketing
Digital Marketing | Jul 15
In the constantly evolving world of digital marketing, higher education professionals are always searching for platforms that meet students where they are. Reddit offers a compelling mix of authenticity, community, and search intent that makes it uniquely powerful for higher education marketing.
Targeted Research Surveys for Community and Technical Colleges
Enrollment Strategy | Jul 10
We’re excited to launch Targeted Research Surveys, a flexible suite of pre-built survey options that help community and technical colleges quickly collect meaningful feedback from students, faculty, and staff. Whether you’re looking to improve retention, strengthen community perception, or re-engage stop-outs, our surveys deliver the insights you need to drive strategic action.
How Universities Can Win New Students With SEO
Brand Strategy | Jul 09
Today’s students don’t wait for college brochures in the mail. They open Google. More than 80% of college applicants turn to search engines to explore programs, compare schools, and gather information. If your university isn’t visible in those early results, you’re missing the chance to be considered. Search engine optimization (SEO) helps you earn that visibility. It builds trust, drives engagement, and supports student decision-making at every stage of the higher ed recruitment funnel. When treated as a long-term, data-driven investment, SEO becomes a core part of your enrollment marketing strategy.
Digital Marketing | Jul 08
Google Analytics 4 (GA4) is up and running, but do you know how to get data to share with your institution’s stakeholders? There are many standard reports and Explorations in GA4 that can be helpful for higher education marketers, but don’t always answer all the questions you may have.
Digital Marketing | Jul 08
Reaching today’s prospective students means meeting them in the digital spaces they enjoy most, and doing so with experiences that feel personal, interactive, and fun. For colleges and universities, Snapchat’s augmented reality (AR) ad formats—Filters and Lenses—offer a dynamic way to become part of those everyday moments.

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