Higher Education Marketing and Enrollment Strategy
The power of human connection.
Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.
Delivering Like No One Else Can
Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.
Our Solutions. Your Success.
Our Services. Your Certainty.
We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.
Our Work. Your Growth.
We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.
-
- Digital Marketing
- Financial Aid Optimization
- Lead Generation
- Marketing Strategy
- Signature Creative
- Slate Optimization
- Student Search
- Website Design + Development
Asbury University Case Study
-
- Brand Strategy
- Signature Creative
UIUC Grainger College of Engineering
-
- Brand Strategy
- Digital Marketing
- Integrated Research
The University of North Texas Case Study
-
- Website Design + Development
Interlochen Center For The Arts Case Study
LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.
Our Partnerships.
Our Events.
| Date/Time | Event |
|---|---|
|
May 20, 2025
|
Register Now
|
|
May 30, 2025
|
Register Now
|
|
Jun 24, 2025
|
Register Now
|
Our News + Insights.
Digital Marketing | Apr 23
Your higher education institution is creating great organic LinkedIn content, but is it reaching the right audience? Despite investing time and resources into crafting compelling posts—including faculty research, student success stories, and program highlights—limited organic reach means even the best content may not get the visibility it deserves.
Brand Strategy | Apr 21
It was little more than a decade ago when institutions were arguing about whether a Chief Marketing Officer (CMO) was needed. Today, the role is essential at nearly every institution, given the complexity of recruiting and fundraising. Today’s best practice is to assemble a highly data-driven and strategic marketing operation that performs critical functions for enrollment, strategic communications, and fundraising to deliver true return on investment in all areas. Marketing is a key performance engine, not a service organization.
Financial Aid Optimization | Apr 17
In considering the headlines of the past few months and in working with colleges and universities as they enroll new student cohorts and build pipelines of future prospective students, there is one feature of our new environment that is particularly unsettling. Higher education institutions know they must assess and respond, but—particularly when it comes to enrollment—it's not exactly clear what they're responding to.
Carnegie News | Apr 16
We are excited to announce Personalized Digital Experiences as part of our Digital Marketing services—helping institutions turn interest into action through interactive, high-conversion tools. This solution delivers dynamic, student-driven experiences that generate more leads, capture valuable data, and drive deeper engagement across your digital channels.
Industry Insight | Apr 14
Higher education institutions are no strangers to controversy, but the range of crises we have to plan for has evolved. Instead of handling internal challenges like recruiting students or balancing the budget, colleges and universities are finding themselves in the crosshairs of politically motivated scrutiny, investigations, and funding threats.
Carnegie News | Apr 11
We are excited to integrate Organic Social Media into our Digital Marketing services to bring strategic and engaging unpaid social strategies to our partners. These new services bring strategic, data-informed, and expert-led organic social strategies to our partners—helping strengthen your brand, boost engagement, and stay relevant across platforms.
Enrollment Strategy | Apr 10
The admissions decision is a huge moment for students and admissions offices alike, but it’s not the conclusion of the enrollment journey. Yield, student success, and retention are also incredibly important to your institutional goals. A smooth transition from admissions to other departments on campus to ensure students thrive is crucial to meeting those other goals.
Financial Aid Optimization | Apr 09
One of the most consistent trends in higher education over the past 10-15 years has been rising tuition discount rates. NACUBO's annual Tuition Discounting Study for private institutions and the College Board's Trends in College Pricing and Student Aid both highlight a sobering reality: Inflation-adjusted tuition and fee revenue per student has fallen over the past 15 years.
Product Feature | Apr 08
If you’re a member of the Slate community, you already know Slate is one of your most powerful tools. But when your Slate expert leaves—or your team is stretched too thin—daily operations, communications, application workflows, and more can quickly fall behind. And for many institutions, hiring new full-time staff simply isn’t feasible. That’s where Carnegie’s Embedded Slate Captain offering comes in. Our Embedded Slate Captain gives your institution flexible, high-impact Slate support from an experienced professional who functions as part of your team—without the long-term commitment or cost of a full-time hire.
Digital Marketing | Apr 02
In today’s competitive higher education landscape, your website is one of your most powerful recruitment tools. But if visitors aren’t converting—whether that means filling out an inquiry form, starting an application, or scheduling a campus visit—your marketing efforts may not be reaching their full potential.
Tell us how we can help.