Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

York College of Pennsylvania Case Study
York College of Pennsylvania Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Events.

Date/Time Event
Jul 23, 2025
Connecting Recruitment & Student Success for Lifelong Impact
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Jul 28, 2025 - Jul 30, 2025
The National Small Colleges Enrollment Conference
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Aug 14, 2025
Slate Tiny Trainings | Portal Perspectives: Leveraging Datasets for Impactful Portals
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Our News + Insights.

Summer Research Series: Politics and College Perceptions
Brand Strategy | Jun 30
Staying apprised of the latest changes in politics in the US this year basically constitutes a full-time job. Results from Carnegie’s May Deadline Survey suggest that prospective students, and even their parents, often have too many other topics on their minds to keep up with politics. When asked about the impact of politics on college choice, responses to our May 2025 survey were almost identical to those from a survey held shortly after the 2024 election.
Why Higher Ed Marketers Should Be Paying Attention to Threads
Digital Marketing | Jun 27
This spring, Meta officially rolled out advertising capabilities on Threads, its new text-based social platform built by the Instagram team. While the rollout is still limited, this marks a major milestone for brands looking to connect with Gen Z audiences in fresh, authentic ways. For colleges and universities, it’s also a signal: now is the time to start thinking seriously about using Threads to support your social media marketing strategy.
Decorative header image for the blog: "Adapting Student Search Strategies"
Student Search | Jun 26
Higher education is navigating a complex landscape marked by shrinking budgets, intensified enrollment pressures, and a shifting political climate. Institutions are tasked with achieving more with fewer resources, making strategic Student Search more crucial than ever. It's time to rethink traditional approaches and embrace adaptable, resource-efficient strategies.
Decorative header image for the blog: "12 Questions to Ask Before Choosing a Higher Ed Enrollment Marketing + Student Success Partner"
Enrollment Strategy | Jun 18
Not all enrollment marketing and student success partners are created equal. And in today’s higher education landscape, where expectations are high and the stakes even higher, choosing the right partner is one of the most important decisions an institution can make.
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Digital Marketing | Jun 17
In today’s competitive higher education landscape, digital marketers are under more pressure than ever to prove ROI, track student journeys across multiple touchpoints, and make data-informed decisions. As browser privacy settings evolve and third-party cookies face increasing restrictions across various platforms, traditional tracking methods—like browser-based pixels—are becoming less reliable. That’s where LinkedIn’s Conversions API (CAPI) comes in. For colleges and universities running LinkedIn ad campaigns, CAPI offers a powerful, privacy-conscious digital marketing strategy that bridges the data gap and boosts attribution accuracy.
How to Re-Engage the 43.1 Million Some College, No Credential Learners at the Heart of Higher Ed’s Future
Enrollment Strategy | Jun 13
Across the country, colleges face a common challenge—and an even greater opportunity. According to the Some College, No Credential 2025 Report from the National Student Clearinghouse, 43.1 million Americans have “stopped out” of college, meaning they left before completing a credential. Of those, 37.6 million are working-age adults under 65. They represent one of the most promising, yet often overlooked, growth segments for community and technical colleges.
Carnegie Conversations: Answering Questions About International Enrollment, Public Trust, and Student Success in Higher Education
Enrollment Strategy | Jun 10
Recently, Carnegie hosted a webinar with leaders of national higher education associations for a candid discussion about the demands of the moment and how leaders can navigate the uncertainty while fulfilling the mission of higher education. We opened the conversation to our attendees to ask questions directly to our hosts and panelists. Our panelists couldn’t get to all of the amazing, thoughtful questions posed during the event. We’ve compiled some of them here with answers from our hosts, Shankar Prasad and Emma Jones, as well as some of our favorite quotes from our panelists.
Lightbulb surrounded by question marks with a check in the middle
Slate Optimization | Jun 09
Last month, Carnegie’s Slate experts teamed up with Technolutions to host a Stump the Slate Squad webinar. With hundreds of institutions tuning in, the questions poured in—everything from quirky form logic to complex reporting challenges and student record edge cases.
Carnegie Wins Two at the 2025 Communicator Awards
Signature Creative | Jun 06
We’re proud to announce that Carnegie won two 2025 Communicator Awards. Explore how we’re impacting higher ed marketing with creative design and storytelling.
Navigating Uncertainty in Higher Ed: Practical Strategies to Support and Sustain International Student Enrollment
Enrollment Strategy | Jun 05
From flexible enrollment to global partnerships, discover six ways higher education institutions can support international student enrollment amid political uncertainty.
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