Full Service Advertising
Carnegie offers a full-funnel, cross-channel approach to community college advertising that’s built around your goals and grounded in strategy. From digital and traditional media to lead generation and SEO, we help two-year colleges reach the right students with the right message—wherever they are in their journey. With audience-first media planning, ongoing optimization, and performance metrics that actually matter, we turn awareness into inquiry and inquiry into enrollment.
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Media Planning (free)
We take a consultative, strategy-first approach to media planning. Our team works closely with you to understand your goals, define key audiences, and build a cross-channel media strategy tailored to your institution’s priorities and budget. We optimize for impact—not just impressions—ensuring every dollar spent supports outcomes like awareness, inquiry growth, and enrollment lift.
Digital Advertising
From paid search and paid social to programmatic display, video, and streaming audio, we manage every facet of digital advertising for community and technical colleges with performance in mind. Our campaigns are rooted in data, powered by precision targeting, and designed to reach prospective students where they spend their time online. We continually optimize based on real-time insights and KPIs that matter. Learn more about our Digital Advertising services.
Traditional/OOH Advertising/Local TV
Traditional advertising still plays a powerful role in local markets, and we know how to make it work for community colleges. Whether it’s broadcast TV, radio, transit ads, billboards, or direct mail, we help you identify the right placements and messaging to stay visible, build credibility, and extend reach in your service area.
Lead Generation
Through our exclusive CollegeXpress platform, we offer targeted, zip code-based lead generation designed to connect two-year institutions with the right students at the right time. Whether you’re looking to boost awareness, fill specific programs, or shape your incoming class, our data-driven outreach strategies help you reach prospective students who meet your unique criteria—and are actively exploring their college options. Learn more about our Lead Generation services.
Search Engine Optimization & Content Marketing
Our SEO strategies are built for today’s AI-driven search landscape. We focus on generative search engine optimization, ensuring your content is structured, relevant, and discoverable within evolving AI-powered search experiences. From keyword-optimized content and technical SEO audits to blog development and on-site improvements, we help your website rank for the terms your audiences are actively searching while delivering an engaging, user-friendly experience once they land. Learn more about our Search Engine Optimization services.
Turn awareness into action with cross-channel campaigns, smart targeting, and insights built for two-year college goals.
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