ROI Measurement

From initial setup to advanced reporting, we help community colleges get the most out of Google Analytics 4. Whether you’re just getting started or ready to dive deeper, our team will guide you through customized tracking plans, event implementation, dashboard setup, and user training. You’ll gain clear insight into how students engage with your site, so you can make smarter, data-driven decisions.

Every strategy we implement is backed by data, and we make sure you have access to it. Carnegie provides 24/7 access to a live reporting dashboard that tracks performance in real time, highlights key KPIs, and gives full transparency into campaign optimizations. For list-based campaigns, we go a step further by delivering ROI assessments that tie media delivery directly to student enrollment, so you can clearly see what’s working and why.

Every student deserves a path back. Our stop-out campaigns help community colleges reconnect with students who’ve paused their education by using precision targeting to reach them where they are online. We craft messaging that resonates and encourages reenrollment, turning lost momentum into new opportunity.

Clarity™ helps community colleges track the full student journey, from first click to enrollment, and understand which marketing efforts are making the biggest impact. Using advanced attribution and web personalization tools, Clarity reveals how prospective students engage with your site and delivers tailored experiences based on their interests and funnel stage. No more guessing, just data-backed insights you can act on. Learn more about our Carnegie Clarity™ services.