OACAC

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WHEN & WHERE
+ Mar 13, 2022 - Mar 15, 2022
+ 9:00 am - 5:00 pm
+ Cleveland Marriott East
+ 26300 Harvard Rd Warrensville Heights, Ohio 44122

Building an Effective Enrollment Marketing Ecosystem

The traditional linear funnel for marketing colleges and universities has changed, evolving into a complex ecosystem in which students (not the institution!) are in control of when and how they connect with your brand, with dozens of channels through which they can engage and ultimately convert. This session will illustrate how to leverage psychographics, digital marketing, your website, and your CRM to put students at the center of your ecosystem, accounting for all ports of entry to deliver responsive, personalized, and segmented communications that speak to who your prospects are and where they are in their decision journey.

 

Your Presenter.Your Presenter.

  • Kristy Gilmartin Director, Enrollment + Marketing Strategy
    Email
    Persona The Independent and Meticulous Perfectionist

    As a director of enrollment and marketing strategy, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

    Kristy Gilmartin

    As a director of enrollment and marketing strategy, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.