Strategized Migration to GA4

Tuesday, April 25, 2023, 10:45 AM – 11:30 AM CT

With over 30 successful GA4 migrations to date, Carnegie has developed a 5-step approach that ensures a seamless transition from Universal Analytics to Google’s new GA4. This approach provides the opportunity to use GA4 to build an analytics house that is well suited for your needs, instead of inheriting and renovating a UA account that was set up years ago by several predecessors. Join Trevor Mazarura at HighEdWeb’s Analytics Summit to learn everything you need to know for a successful GA4 migration.


To learn more about the HighEdWeb Accessibility Summit, visit


Your Presenter.Your Presenter.

  • Trevor Mazarura Director of Analytics
    Persona The Analytical and Imaginative Curator
    Trevor Mazarura