UPCEA Annual 2025

Meet the Carnegie team in Denver for the 2025 UPCEA Annual Conference. Below are all the places you can find us at UPCEA. Be sure to visit us at booth #608 to connect with the team! Ask us about Funnel Economics! Visitors can enter for a raffle to win a free 1-Day Marketing & Enrollment Best Practices workshop.
Tuesday, March 25 at 2:00 PM
Location: Plaza Court 2-3
This session equips enrollment marketers with cutting-edge strategies to achieve recruitment goals. Participants will explore market trends, data-driven techniques, performance measurement, personalization strategies, and digital advertising best practices. The session provides actionable insights for both newcomers and seasoned professionals, focusing on leveraging analytics, tailoring efforts to diverse audiences, maximizing ROI, and implementing innovative engagement strategies. Attendees will gain valuable knowledge to enhance their marketing efforts and drive enrollments for online programs, staying ahead in the competitive field of online education marketing.
Get to know the experts from Carnegie who will be attending UPCEA this year! Our team is excited to connect, share insights, and discuss how we can support your institution’s enrollment and marketing goals.
In his role as Chief Growth officer, Michael leads revenue, business development, and client leadership. Previous to his appointment, he was the President and CEO of Amp where he was responsible for the advancement of capabilities, client success, M&A and growth of the agency. Under his leadership Amp grew from a $25M regional agency to a $200M+ national agency recognized as one of the Fast Growing Agencies by Adweek. Michael is a visionary leader who believes marketing and advertising is at the forefront of innovation in every category of business.
In his role as Chief Growth officer, Michael leads revenue, business development, and client leadership. Previous to his appointment, he was the President and CEO of Amp where he was responsible for the advancement of capabilities, client success, M&A and growth of the agency. Under his leadership Amp grew from a $25M regional agency to a $200M+ national agency recognized as one of the Fast Growing Agencies by Adweek. Michael is a visionary leader who believes marketing and advertising is at the forefront of innovation in every category of business.
Adrian is a leading expert in the branding, marketing, and management of online higher education programs. Adrian has overseen the enrollment services operations for over 300,000 online students over the past 20 years. He spent 13 years as Executive Vice President of Marketing and Enrollment Management for one of the nation’s leading Online Program Management (OPM) providers. A marketing and sales executive with deep experience in international and domestic marketing, Adrian’s expertise spans the areas of higher education, consumer packaged goods, sports marketing, fashion and e-commerce.
Adrian is a leading expert in the branding, marketing, and management of online higher education programs. Adrian has overseen the enrollment services operations for over 300,000 online students over the past 20 years. He spent 13 years as Executive Vice President of Marketing and Enrollment Management for one of the nation’s leading Online Program Management (OPM) providers. A marketing and sales executive with deep experience in international and domestic marketing, Adrian’s expertise spans the areas of higher education, consumer packaged goods, sports marketing, fashion and e-commerce.