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Service Line: Signature Creative

  • Rethink, Reuse, Repurpose: An Evergreen Content Strategy that Saves Time


    You can also recycle your old content and turn it into something fresh and new. Recycling, just like in real life, can help you save time, money, and resources. With a little planning and some creative thinking, you can quickly and strategically breathe new life into existing stories and content, helping you achieve your goals, drive growth, and connect with new audiences.

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  • Carnegie Wins 38 at the 39th Annual EduAd Awards


    Carnegie is proud to announce that our talented partners have achieved extraordinary success at the 39th Annual Educational Advertising Awards.

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  • How to Use AI: Toy, Threat, or Tool?


    Experiencing AI fatigue? You’re not alone. The topic of AI has been on heavy hype rotation for several months without any sign of relenting. Every day brings a steady stream of announcements. AI+Microsoft. AI+Google. AI+everything. The question is, what does this mean for AI+you? With so many new AI-supercharged products and services rushing to market—as well as all of the worries and concerns expressed about the technology practically and philosophically—how do you make sense of it all?

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  • Carnegie Wins Platinum at the Viddy Awards


    The 2023 Viddy Awards honored Carnegie’s video work for the Grainger College of Engineering with a platinum award!

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  • Carnegie Wins Two Gold Telly Awards


    The 44th annual Telly Awards honors Carnegie’s work for the Grainger College of Engineering with two gold awards!

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  • Carnegie Wins Four at the 29th Annual Communicator Awards


    The 29th Annual Communicator Awards honors four of Carnegie’s clients with Awards of Excellence.  The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.

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  • How Do You Find Your School’s Unique Message? Go Deeper Than Buzzwords


    At Carnegie, we place ourselves in the shoes of students and dive deep into a client’s competitors’ marketing so that we can give our clients the advantage. As we wade the waters of viewbooks, digital ads, social media posts, videos, and websites, we’ve noticed trends in what higher ed institutions are saying about themselves right now. And we’ve found a lot of those schools using the exact same words.

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  • Carnegie Wins 38 Educational Advertising Awards


    The 38th Annual Educational Advertising Awards honored Carnegie with 38 wins, including one Best of Show and seven Gold awards. 

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  • How to Turn YouTube Video Content Into Written Articles


    Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

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  • Webinar Recap: Building a System-Wide Brand for Online Education With Missouri Online


    Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

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