Service Line: Signature Creative

Experiencing AI fatigue? You’re not alone. The topic of AI has been on heavy hype rotation for several months without any sign of relenting. Every day brings a steady stream of announcements. AI+Microsoft. AI+Google. AI+everything. The question is, what does this mean for AI+you? With so many new AI-supercharged products and services rushing to market—as well as all of the worries and concerns expressed about the technology practically and philosophically—how do you make sense of it all?

The 2023 Viddy Awards honored Carnegie’s video work for the Grainger College of Engineering with a platinum award!

The 44th annual Telly Awards honors Carnegie’s work for the Grainger College of Engineering with two gold awards!

The 29th Annual Communicator Awards honors four of Carnegie’s clients with Awards of Excellence.  The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.

At Carnegie, we place ourselves in the shoes of students and dive deep into a client’s competitors’ marketing so that we can give our clients the advantage. As we wade the waters of viewbooks, digital ads, social media posts, videos, and websites, we’ve noticed trends in what higher ed institutions are saying about themselves right now. And we’ve found a lot of those schools using the exact same words.

The 38th Annual Educational Advertising Awards honored Carnegie with 38 wins, including one Best of Show and seven Gold awards. 

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.

We’ve all been there…bright lights shining down on us as the questions begin and we stare at a room full of skeptical leadership explaining why marketing is critical and how to measure the ROI of our work. Unfortunately, in the quest to get to measurable tactics, sometimes it’s tempting to forgo the critical—yet terribly unsexy and hard to measure—steps of written strategy and process improvements.