Higher Education Marketing and Enrollment Strategy

Maximize Your Higher Ed CRM Investment

Carnegie is transforming the higher education landscape by leveraging the power of Slate—one project at a time. From custom implementations to dynamic student portals, our Slate Optimization team ensures that your technology works for you (and not the other way around).

We’ve curated a list of CRM resources that will help you get the most out of Slate. Access our Slate optimization toolkit for tips, tricks, and strategies from Slate implementation to enrollment operations.

  • Slate is a powerful enrollment tool for higher education. With proper setup, it can become a lasting part of your enrollment operations infrastructure that supports your goals for years to come. From first-time implementations to reimplementations and everything in between, we provide consultation and training with any Enrollment Management, Student Success, or Advancement project.

  • Leverage our team of experts to construct segmented campaigns based on academic, demographic, psychometric, and custom data points to meet your audiences where they are—without data transfer and with real-time campaign reporting.

  • Designed with your constituents in mind, our portals tailor the prospective student, current student, and donor journey. Improve your own experience with custom portals, including visually appealing reporting in your instance.

  • Your enterprise systems need to share data. We make sure that process is seamless and secure between SIS, CRM, or legacy systems.

About Carnegie

For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.