Slate Student Search + Communications

We are the experts in Slate Student Search. We wrote the strategy and best practices for this game-changing operational improvement on Student Search, and we cannot wait to help you bring Student Search in-house. We have deep knowledge of Slate best practices and Student Search strategy to maximize your conversions and yield. We set up all campaigns and monitor engagement to draw prospective student insights and provide expert advice on how to optimize their journey toward enrollment. By leveraging available tools in Slate alongside exceptional copy and design from our award-winning creative team, we’ll help integrate your marketing and enrollment efforts for maximum impact.

Slate Student Search

A central pillar of our Carnegie Student Search is a supported, in-house execution using Slate. Our Slate team will support your transition to an in-house Student Search, helping you set up long-lasting operational infrastructure. Take back control with Deliver Campaigns, Content Block and Ping leveraging, source attribution, and more—ensuring enrollment success year after year. You’ll save budget and outperform past searches.

Slate Communication Campaigns

Control is key. With Slate drip marketing campaigns, you’re capitalizing on the power of Slate—from responsive, behavior-driven content to UTM placement and more. We’ll support your application, yield, anti-melt, and stakeholder-specific communications, taking care of all the ins and outs of a complete setup and execution. Backed by years of admissions and marketing know-how, we have unparalleled knowledge of both Slate functionality and the enrollment marketing tactics that will set you up for campaign success.

Slate Campaign ROI Reporting

Improve your campaign performance with real-time data collection and decision-making. One of the many benefits of Carnegie-Slate campaigns is the transparent reporting. Your campaign setup will include both a Campaign Performance Report and a Campaign Conversion Report. These reports showcase engagement stats like opens, clicks, and click-through and conversion rates. You’ll have campaign-specific and even mailing-specific data at your fingertips. These insights lead to informed optimizations and show the true power behind real-time data collection.

"The Slate Optimization team provides a unique perspective in our recruitment cycle in that they have many years of first-hand experience in actually recruiting students and building strong relationships with families. They work side-by-side with us as partners for us to reach our goals. These are talented enrollment specialists who use the tools at hand - in our case, Slate - to maximize effectiveness and personalization in our recruitment efforts." DANNY GREEN
Vice President, Enrollment Management
York College of Pennsylvania

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