Marketing Operations and Communications Analyses

A solid strategy is all for naught if the narrative doesn’t reach its target audience. From your operations and communications to your collateral and digital marketing, Carnegie strategists investigate what’s under the hood of your college or university’s marketing tactics and execution.

Operations + Communications Analysis

Carnegie’s communication audit expertly examines your infrastructure, operations, strategies, and resources to provide an in-depth marketing operations and communications analysis. Our immediate and long-term recommendations help you achieve institutional goals and to migrate toward best practices where needed.

Collateral Analysis

Carnegie’s creative experts deliver an assessment of your high-impact communications materials across print, email, and web. The review will benchmark your communications according to Carnegie’s best-practice rubric for overall quality, storytelling fundamentals, and personality expression in narrative, imagery, and design. The final report will offer a comprehensive and product-by-product review that includes insights, scores, next steps, and related industry trends. With this analysis, you can better understand your communications’ impact within the broader landscape of higher education—and find key opportunities to strengthen your messaging.
For Carnegie’s Organizational Personality clients, a collateral review will also identify personality integration and improvement opportunities within selected collateral.

Message Assessment

Carnegie’s Message Assessment service is a quick and effective way to turn around underperforming messages and collateral. We utilize a series of engagement workshops as opposed to a traditional focus group. This information-gathering format is dynamic and allows for hundreds of data points to be quickly collected because subjects are responding simultaneously. The benefit is richer, more comprehensive data.

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