Marketing Operations and Communications Analyses
A solid strategy is all for naught if the narrative doesn’t reach its target audience. From your operations and communications to your collateral and digital marketing, Carnegie strategists investigate what’s under the hood of your college or university’s marketing tactics and execution.
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Operations + Communications Analysis
Carnegie’s communication audit expertly examines your infrastructure, operations, strategies, and resources to provide an in-depth marketing operations and communications analysis. Our immediate and long-term recommendations help you achieve institutional goals and to migrate toward best practices where needed.
Collateral Analysis
Carnegie’s collateral analysis assesses your high-impact communications materials through our higher education best-practice rubric and proprietary brand personality metrics. Alternatively, a collateral review identifies personality integration and improvement opportunities within selected collateral, inclusive of print, email, and web communications.
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Abilene Christian University Case Study
With brand story and student user experience goals at the core of its website redesign strategy, ACU knew a psychometrics-based student segmentation strategy would help them move...
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