Audience + Program Research

Ground your critical communications, programming, and promotion decisions in leading-edge research that breaks through to an audience’s core identity—from their individualized motivations and communications preferences to their unique program or career interests.

Student Personas (Darts + Motivators)

Carnegie has completely rewritten the power of personas through an innovative marriage of demographic-audience segmentation and psychographic, predictive analytics. Using our foundational archetyping system that evaluates personality based on 9 human-motivation factors, we create profiles of students that can be tied back to your college or university’s enrollment ecosystem using just the address of a prospective student. This qualitative research allows for unparalleled clustering and message tailoring, so the right communication goes to the right student. Carnegie has two ways of advancing your student personas: Carnegie Motivator or Darts. (Link to main Darts product page)

Program-Potential Assessment

Sometimes reaching the right prospects in higher education is truly about advancing your offerings. Our mixed-methods program assessment combines data on degree supply-and-demand, digital trends, and direct insights from students. Whether you’re considering the expansion of an existing program or venturing into new programs, the information from this in-depth research leads to logical go-to-market planning and personality-driven communication and enrollment strategies.

Prospective Student Needs Survey

The heartbeat of audience research, our Prospective Student Needs Survey is a quantitative tool to learn a wide range of custom insights into your prospective students. With the ability to target specific audiences in distinct regions, our prospective-student research can fit any school type or specific program. Whether it’s their communication habits, reasons for attendance, financial aid needs, program timing or length, travel flexibility, or any number of specific concerns, this dynamic research can uncover what matters most to those most critical to your enrollment endgame.

Admitted Student Insight Survey

One of the best sources of information about your institution’s communication impact and unique value propositions comes directly from the prospective students who were admitted. Our Admitted Student Insights Survey (ASIS) directly compares outcomes for students who deposited to your institution and those who declined. From feedback on your admissions materials to competitive positioning, this survey mixes qualitative and quantitative responses to give you the dynamic information needed to adjust for future cycles and to improve the student experience. 

“In the past Mississippi College has been unsure on how to tell its story, and the reason is because they have never identified on paper and said this is who we are and that is what Carnegie did. They helped us do the research and present the data in a way that we can say confidently, ‘This is who we are,’ and now we can tell that story, it gives us a roadmap of communication.” Tracey Harrison
Associate Vice President for Marketing and Communication
Mississippi College

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