Topic: Brand Strategy

What does it mean to be a caring provider in a leadership role at a university? In the first episode of season three of The Quad, VP of Enrollment Stacey Gato shares her experiences leading Averett University through the COVID-19 pandemic, a rebranding effort, and the revitalization of Danville, Virginia.

In Part 2 of a conversation about the college search during COVID-19, Eric welcomes Carnegie colleagues Scott Ochander, Alexa Poulin, Jen Lonchar, and Jim Kelly to offer their perspective on what the past year has been like for their college-bound kids.

Four high school students from across the country talk about the impact of COVID-19 on their high school experience, the college search process, college marketing, and what factors they weighed in their college decisions.

Jaime Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio joins us to talk about brand building and storytelling, leadership and change management, diversity in higher education, and personal topics about Jaime’s childhood in Minnesota, tortoises, Star Wars, and more.

Abilene Christian University Senior VP of Marketing and Strategic Communications Linda Bonnin joins us to talk about the marketing value and opportunity in ACU’s improbable run in the NCAA Men’s Basketball Tournament, transitioning jobs during the pandemic, the importance of strong web design, and how Linda’s roots in journalism shaped her skillset early in her career.