Topic: Digital Marketing

In Part 2 of a conversation about the college search during COVID-19, Eric welcomes Carnegie colleagues Scott Ochander, Alexa Poulin, Jen Lonchar, and Jim Kelly to offer their perspective on what the past year has been like for their college-bound kids.

Four high school students from across the country talk about the impact of COVID-19 on their high school experience, the college search process, college marketing, and what factors they weighed in their college decisions.

On the Season 1 finale, Eric welcomes Liz Gross (CEO of Campus Sonar), Kayla Hersperger (Slippery Rock University), Anice Barbosa (Wheaton College), and Erika Fields (Carnegie Dartlet) to talk higher education social media trends.