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Archives: White Papers

White Papers + Research Studies

  • What to Expect: Financial Aid Optimization


    Navigating the complexities of financial aid optimization is crucial for maximizing both student success and institutional efficiency. That’s why we’ve created a comprehensive, behind-the-scenes guide to provide clarity and strategic insight into the financial aid process here at Carnegie.

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  • Rapid Report: FAFSA Delays Double Student Indecision


    Prior to the COVID-19 pandemic, Carnegie would offer regular graduating senior surveys to its CollegeXpress audience. With the industry adjusted to a new normal, we began this effort anew and sought the opinions of students entering college in fall 2023. We received more than 14,000 responses.

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  • Prospective Students’ Outlook on Artificial Intelligence


    As the higher education industry begins to understand and utilize AI, it is important to understand what the core audiences of colleges and universities think about the newest technology trend.

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  • Higher Ed Branding RFP Guide


    Putting together a great RFP is vital for attracting high-quality proposals for your college or university. Get started today with Carnegie’s Branding RFP Guide.

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  • Graduating Seniors Report 2023


    Prior to the COVID-19 pandemic, Carnegie would offer regular graduating senior surveys to its CollegeXpress audience. With the industry adjusted to a new normal, we began this effort anew and sought the opinions of students entering college in fall 2023. We received more than 14,000 responses.

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  • 2023 Graduate Student Insights


    Graduate students are not a homogeneous group. To better understand this population, we issued a survey to gain insights into the personalities, preferences, and motivations of graduate students by narrowing in on the population by degree type, degree delivery format, and field of study.

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  • Higher Ed Digital Marketing RFP Guide


    You’ve got a digital project coming up and you’re looking for the right partner to take you to the next level. Putting together a great RFP is vital for attracting high-quality proposals for your college or university, but where do you begin?

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  • Predicting College Retention Outcomes


    This survey of 1,200 undergradutes explores retention rates and the relationship between belongingness, confidence, and barriers to degree completion.

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  • Digital Marketing Insights: A Benchmark for Higher Education Tactics


    Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.

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  • SEO + Website Impacts on Prospective Graduate Students’ College Search


    Learn how prospective graduate students utilize Google to begin their program search and how higher education websites impact their decision-making process.

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