Archives: White Papers

Learn how prospective undergraduate students utilize Google to begin their college search and how higher education websites impact their decision-making process.

With the continued impact of a historic pandemic, considerable economic and political unease, and a shift in student demographics, now is the time to better understand why students are attending college. We surveyed 3,800 students about the many internal and external factors that influenced their choice to go to college.

Traditional brand elements don’t tell the whole story. Learn how experience design can boost your brand in our 18-point checklist.

Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.

Grow your college or university website’s organic traffic by improving its SEO with our guide. Download our higher ed SEO checklist now.

In this comprehensive report, you’ll find key takeaways from hundreds of surveyed professionals, reviews of over 50 live websites, and a qualitative analysis of current web practices.

We identify six signs that indicate it’s time to prepare for the next evolution of your institution’s web presence.

As schools begin to solidify plans for this fall, prospective students from the high school Class of 2021 are still focused on their own college search plans. Carnegie is pleased to share data from these rising seniors as well as a strategic road map for the recruitment of next fall’s class amid the COVID-19 situation.

In a continuing effort to give a voice to the high school Class of 2021 and assist the industry in making decisions, Carnegie has prepared a new report based on more than 4,000 survey responses collected in March 2021.

Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals you’ll receive; allowing you to choose the perfect partner.