Audience: Graduate

hen launching a new Slate instance, one of the most crucial steps for ensuring high deliverability is IP warming. IP warming is the gradual process of building trust with Internet Service Providers (ISPs) by sending a small, increasing volume of emails over time.

One of the most impactful areas for improvement is your website’s information architecture (IA), or how you label and organize information to make it easy to find. IA includes both your sitemap and your navigation elements. Done well, good IA is nearly invisible, allowing site visitors to focus on your content. It’s the difference between a seamless user experience where visitors find what they’re looking for without thinking twice or a frustrating, confusing experience full of endless clicking and scanning.

The University of Idaho needed an integrated digital marketing partner to achieve its enrollment growth goals. To support and enhance in-house capabilities, the University invested in additional marketing resources and chose Carnegie through a competitive RFP process.

The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education.

When leadership at the Grainger College of Engineering at the University of Illinois Urbana-Champaign realized they needed to unify its brand to influence national rankings and global awareness, they recruited Carnegie for a broad brand strategy engagement leading into creative and multimedia expression.

The University of LaVerne College of Law needed to increase its search engine visibility. The College was not showing up in Google or other search engines for various keywords relating to its programs, meaning it was losing out on prospects to competitors.

The University of Central Oklahoma sought to increase search engine visibility for both its on-campus and online (“Connected Campus”) programs.

With limited in-house marketing capabilities, the School of Business at Wake Forest University needed a partner with a higher education focus as well as systems and processes in place to efficiently and effectively strategize and buy advertising on a national scale.

The admissions staff at St. John Fisher College, a private liberal arts college in Pittsford, New York, ran into a common problem when deciding to implement Slate in early 2020: How would their small staff manage the implementation of a new CRM while trying to conduct business as usual?

Dartmouth College sought to enhance enrollment growth for its newly established residential Master of Science in Quantitative Biomedical Sciences (QBS) program.