Events WHEN & WHERE
+ Apr 21, 2022 - Apr 23, 2022
+ 8:00 am - 5:00 pm
+ Hyatt Regency Chicago
+ 151 Wacker Dr Chicago, Illinois 60601
NAGAP Graduate Enrollment Management Summit
Bringing Graduate Recruitment to the Forefront in an Undergraduate World
In a year where traditional undergraduate recruitment was anything but traditional, the Cedar Crest College Enrollment team shifted their focus from an undergraduate-centric strategy to developing their graduate recruitment efforts. They expanded their programs, invested in graduate-specific creative assets, and executed a nimble combined undergraduate and graduate digital recruitment strategy. This shift in thinking ensured that the College met its revenue goals and allowed the Cedar Crest team to shine the spotlight on graduate recruitment like never before, paving the way for the years ahead. In this session, we’ll discuss how the Cedar Crest team, in partnership with Carnegie, positioned their graduate efforts internally, deployed a comprehensive campaign, and evolved based on campaign learnings along the way.
Session Presenters.
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Jaime Oleksik VP, Business DevelopmentPersona The Meticulous and Inquisitive Adventurer
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.
Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team. -
Erika Davis, EdD Vice President for Enrollment Management at Cedar Crest College
Erika Davis, Ed.D was appointed Vice President for Enrollment Management & Marketing in May 2020. Davis most recently served as the Assistant Vice President, MBU Online and Graduate Enrollment at Mary Baldwin University in Staunton, Virginia. In that role, Davis was responsible for the development of recruitment strategies for undergraduate and graduate online programs, as well as graduate programs in education, business, and other fields. Prior to joining Mary Baldwin University, Davis was the Director of Adult and Graduate Admission at Neumann University, in Aston, Pennsylvania. She has also held leadership and adjunct faculty positions at several institutions in the mid-Atlantic region. Prior to entering higher education, Davis worked in various pharmaceutical sales and management positions at corporations including Merck, AstraZeneca and Sanofi-Aventis. A native of Pennsylvania, Davis received her B.A. from the University of Pittsburgh, and her M.A. from Carnegie Mellon University. She earned her Ed.D from Morgan State University in Baltimore, Maryland.
Erika Davis, Ed.D was appointed Vice President for Enrollment Management & Marketing in May 2020. Davis most recently served as the Assistant Vice President, MBU Online and Graduate Enrollment at Mary Baldwin University in Staunton, Virginia. In that role, Davis was responsible for the development of recruitment strategies for undergraduate and graduate online programs, as well as graduate programs in education, business, and other fields. Prior to joining Mary Baldwin University, Davis was the Director of Adult and Graduate Admission at Neumann University, in Aston, Pennsylvania. She has also held leadership and adjunct faculty positions at several institutions in the mid-Atlantic region. Prior to entering higher education, Davis worked in various pharmaceutical sales and management positions at corporations including Merck, AstraZeneca and Sanofi-Aventis. A native of Pennsylvania, Davis received her B.A. from the University of Pittsburgh, and her M.A. from Carnegie Mellon University. She earned her Ed.D from Morgan State University in Baltimore, Maryland. -
Deborah Accurso, MA Director, Enrollment Management at Cedar Crest College
Deborah Accurso was appointed director of enrollment management in February 2021. Most recently she served as director of admissions in the School of Adult and Graduate Education since September 2020. She began her career at Cedar Crest in 2018 as an admissions advisor and has since served as coordinator of graduate recruitment as well as interim associate director for adult and graduate admissions. Accurso has also taught College Life and Exploring Your Future courses at Cedar Crest as an adjunct faculty member, and currently serves low-income and first-generation high school girls as an independent educational consultant. Prior to joining Cedar Crest, she consulted for a coalition of women’s human rights organizations at the United Nations Headquarters to conduct research and publish a report on women, peace and security in the UN Security Council.
Deborah Accurso was appointed director of enrollment management in February 2021. Most recently she served as director of admissions in the School of Adult and Graduate Education since September 2020. She began her career at Cedar Crest in 2018 as an admissions advisor and has since served as coordinator of graduate recruitment as well as interim associate director for adult and graduate admissions. Accurso has also taught College Life and Exploring Your Future courses at Cedar Crest as an adjunct faculty member, and currently serves low-income and first-generation high school girls as an independent educational consultant. Prior to joining Cedar Crest, she consulted for a coalition of women’s human rights organizations at the United Nations Headquarters to conduct research and publish a report on women, peace and security in the UN Security Council.
NAGAP Attendees.
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Jenna Briggs Senior Director, Client SuccessPersona The Innovative and Competitive Contender
As Senior Director for Client Success, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications.
As Senior Director for Client Success, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications. -
Eric Page EVP, Client SuccessPersona The Innovative and Confident Captain
Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.
Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.