Tuesday, October 17th at 11:25 AM | Pickney Room
You can’t control when prospective students start their decision-making process, but you can be in the right place when they do and help guide their decisions every step of the way. Carnegie and LinkedIn have partnered to deliver valuable insights into the prospective student journey for online program enrollment and the ways in which prospects use LinkedIn and other forms of social media to inform their enrollment decision-making process.
In this session, you’ll learn how prospective students are interacting with colleges and universities on LinkedIn, through search, and on your websites. We’ll share tactics and strategies that utilize LinkedIn’s advertising options, website best practices, and optimizing search results to help your institution drive high-quality leads with strong intent and a higher likelihood to enroll at a lower cost per enrollment.