2022 AMA Symposium for the Marketing of Higher Education

WHEN & WHERE
+ Nov 6, 2022 - Nov 8, 2022
+ 8:30 am - 5:30 pm
+ Gaylord National Resort & Convention Center
+ 201 Waterfront Street National Harbor, Maryland 20745
Join Carnegie in National Harbor, MD for this year's AMA Symposium for the Marketing of Higher Education. Stop by our booth to meet the team, and be sure to check out our two presentations to learn more about the future of higher education marketing and enrollment strategy. Learn more about the conference.

 

Digital Storytelling for Higher Education

Tuesday, November 8, 2022 at 3:00pm ET

Storytelling plays a significant role in helping higher education institutions reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. Using the recently launched interlochen.org as our chief example, presenters Voltaire Santos Miran and Katharine Laidlaw will discuss:

  • Principles of digital storytelling
  • The elements of a compelling and authentic story
  • Audience-specific storytelling guidance
  • Design and accessibility considerations
  • Measurement considerations

Your Presenters.Your Presenters.

  • Voltaire Santos Miran EVP, Creative Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Katharine Laidlaw Vice President of Strategic Communications and Engagement, Interlochen Center for the Arts
    Katharine Laidlaw

Virtual Presentation: Benchmarking Digital Marketing in Higher Ed 2022

Tuesday, November 8, 2022 at 10:30 am ET

In 2020, we conducted a survey to improve higher education’s understanding of digital marketing services and goals at colleges and universities. Now, two years later, we want to know what’s changed. What channels do institutions use to reach key audiences? How much money are they spending on social media? Who’s responsible for strategy and execution? The findings will result in a comprehensive report and webinar. Sign up for early access to the research. You’ll learn:

  • How much institutions spend on digital marketing.
  • Institutional advertising goals for social media and paid search.
  • Where institutions advertise on social media.
  • Other interesting insights: influencer marketing, SEO, buyer personas, and email strategy.

Your Presenter.Your Presenter.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.