Events WHEN & WHERE
+ Lancaster County Convention Center & Marriott Penn Square
+ 25 S Queen St Lancaster, PA 17603
CUPRAP Spring 2024 Professional Development Conference
Tomorrow’s Narratives: Leveraging AI in Storytelling and Student Search for Higher Education
Friday, March 15th from 11:00 am to 12:15 pm
In the swiftly evolving landscape of higher education, the art of storytelling intersects with incredible advancements in artificial intelligence to create dynamic opportunities for engaging prospective students. We’ll discuss the enduring power of storytelling, illustrating how its core principles have remained unchanged over centuries, and how its execution is being radically transformed in the digital age. We’ll also dive into the ways AI is revolutionizing student search processes. Our goal: to equip our audiences with a deeper understanding of the timeless art of storytelling, the transformative potential of AI in student search, and practical insights to harness these tools in shaping the future of higher education marketing.
Your Presenter.
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Voltaire Santos Miran EVP, CreativePersona The Compassionate and Charming Aficionado
Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.
Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.