Digital Storytelling 101

Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically — helping us to solve problems, experience pleasure, provide pattern and order, and assimilate into society. In short, humans are wired for story.

Storytelling also plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. This session explores the guiding philosophy, lifecycle, and elements of a digital story and considers pace-setting examples drawn from news media, colleges, and universities.

If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, this is the session for you.

What You Will Learn:

  • Why storytelling matters
  • How excellent digital stories are constructed
  • What roles are necessary for a story team
  • How to create a smart, sustainable solution for digital story content
  • Essential elements of on-brand digital storytelling to engage your most important audiences

Your Presenter.Your Presenter.

  • Shannon Lanus Principal Content Designer
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    Persona The Playful and Creative Composer
    Shannon Lanus

Meet us at the Carnegie Booth.Meet us at the Carnegie Booth.

  • Kelsey Anderson AVP, Client Success
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    Persona The Adventurous and Energetic Dynamo

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

    Kelsey Anderson

    Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.