Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically — helping us to solve problems, experience pleasure, provide pattern and order, and assimilate into society. In short, humans are wired for story.
Storytelling also plays a significant role in helping institutions of higher education to reveal and build their brand. As we recruit students or faculty, nurture relationships with alumni and donors, and raise awareness and esteem in the community and among our peers, we tell our stories in order to educate, inspire, engage, and move people to action. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. This session explores the guiding philosophy, lifecycle, and elements of a digital story and considers pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, this is the session for you.
What You Will Learn: