NACAC 2022

WHEN & WHERE
+ Sep 22, 2022 - Sep 24, 2022
+ 8:30 am - 5:00 pm
+ George R. Brown Convention Center
+ 1001 Avenida De Las Americas Houston, Texas 77010

Pre-Conference | Your Search is Over: Redefining and Redesigning Student Search for the Future.

Thursday, September 22, 2022 from 7:15 AM – 10:15 AM Central, Room 351ABDE

Our higher education recruitment landscape has changed: “the cliff” is here, the student journey is no longer linear, the channels for engagement have multiplied, the student is in control, and expectations for authenticity are higher than ever before. A redesign of Student Search is needed—one that is student-centric and market-mindful, one that fills your pipeline with right-fit students, diversifies lead sources, and deploys an always-on, affordable strategy. In this session, we’ll make the case for change, outline a new design for Student Search, highlight the implementation differences for undergraduate vs a graduate execution, and share examples of a new comprehensive Student Search. What if you could build your Student Search on the student’s terms: when they are ready, where they want to connect, and with messaging that speaks directly to who they are as individuals? What if you could save time and money—while optimizing your enrollment—because you’re leveraging your Slate CRM? Join us for a 60-minute, live webinar where we share the new alternative to the traditional Student Search service: one that fills your pipeline with right-fit students, diversifies lead sources, and deploys an always-on strategy.

In this session, you’ll learn:

  • The seven pillars that differentiate the new Student Search from the traditional model
  • Ways to leverage and integrate your Slate CRM in your Student Search 
  • The importance of relevant and personalized student communications
  • Strategies that will make Student Search successful at your institution

Your Presenters.Your Presenters.

  • Ben Arendt VP, Enrollment Strategy Persona The Confident and Curious Globetrotter

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

    Ben Arendt

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

  • Mike Keane VP, Maguire Associates, a Carnegie Company Persona The Influential and Resilient Energizer

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

    Mike Keane

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

Conference Session | Leader’s Guide To Change Strategy And Consensus Building

Friday, September 23, 2022 from 10:30 AM – 11:30 AM Central, Room 330AB

Marketing leaders are often burdened with the task of institution-wide change—something that comes with immense challenge and strategic reward. In this dynamic and demanding post-pandemic world, leaders need strategic frameworks to guide their thinking around managing conceptual change and consensus from within and across the institution. In this presentation, two established change leaders will share best practices, examples, and models for success as you prepare for your own strategic change efforts.

In this session, you’ll learn:

  • Leading institutional change and consensus strategies and models for effective large scale change management
  • How to bring cross-department stakeholders into the change process
  • How to launch changes effectively at your institution

Your Presenters.Your Presenters.

  • Scott Ochander Chief Leadership Strategist Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

  • Renea Morris Vice Chancellor for Marketing and Communications, University of Denver

    With more than 25 years of marketing and communications experience, Renea Morris has led diverse teams at several companies. Her previous roles include serving as director of a multinational corporation and as co-founder of a non-profit organization. Most recently, she served as chief marketing officer at Ohio University (OHIO) for nine years. There, Renea developed and implemented strategies to amplify the university’s overall brand and enhance stakeholder relationships. Under her leadership, Renea’s team helped drive increases in applications, improvement in class quality, and growth in enrollment for several consecutive years.

    Renea Morris

    With more than 25 years of marketing and communications experience, Renea Morris has led diverse teams at several companies. Her previous roles include serving as director of a multinational corporation and as co-founder of a non-profit organization. Most recently, she served as chief marketing officer at Ohio University (OHIO) for nine years. There, Renea developed and implemented strategies to amplify the university’s overall brand and enhance stakeholder relationships. Under her leadership, Renea’s team helped drive increases in applications, improvement in class quality, and growth in enrollment for several consecutive years.

Meet Us at the Carnegie Booth #927Meet Us at the Carnegie Booth #927

  • Kelsey Anderson Director, Enrollment & Marketing Strategy Persona The Adventurous and Energetic Dynamo

    Kelsey specializes in finding customized solutions for clients with personable, strategic planning. Her problem-solving abilities are bolstered by her extensive experience in psychology and college admission, and she has contributed her skills to both small private marketing vendors and Big Ten institutions.

    Kelsey Anderson

    Kelsey specializes in finding customized solutions for clients with personable, strategic planning. Her problem-solving abilities are bolstered by her extensive experience in psychology and college admission, and she has contributed her skills to both small private marketing vendors and Big Ten institutions.

  • Ben Arendt VP, Enrollment Strategy Persona The Confident and Curious Globetrotter

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

    Ben Arendt

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

  • Jeremy Fern AVP, Enrollment and Marketing Strategy Persona The Creative and Attentive Shepherd

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

    Jeremy Fern

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

  • Kristy Gilmartin Director, Enrollment & Marketing Strategy Persona The Independent and Meticulous Perfectionist

    As a regional sales director, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

    Kristy Gilmartin

    As a regional sales director, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

  • Mike Keane VP, Maguire Associates, a Carnegie Company Persona The Influential and Resilient Energizer

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

    Mike Keane

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

  • Tim Lyon SVP, Maguire Associates, a Carnegie Company Persona The Analytical and Enthusiastic Emcee

    Tim oversees the predictive modeling group and helps clients develop data-informed strategies to meet their enrollment goals. Tim works with institutional partners to develop effective financial aid strategies, balance competing institutional priorities, and identify opportunities to enhance recruitment and marketing efforts. Tim ensures that analyses are customized to meet client needs and priorities, and that strategies are developed with long-term success in mind. Tim holds a B.S. in Business Administration from the University of Vermont, as well as an M.B.A in Quantitative Analysis.

    Tim Lyon

    Tim oversees the predictive modeling group and helps clients develop data-informed strategies to meet their enrollment goals. Tim works with institutional partners to develop effective financial aid strategies, balance competing institutional priorities, and identify opportunities to enhance recruitment and marketing efforts. Tim ensures that analyses are customized to meet client needs and priorities, and that strategies are developed with long-term success in mind. Tim holds a B.S. in Business Administration from the University of Vermont, as well as an M.B.A in Quantitative Analysis.

  • Tim Morrow Director, Client Solutions Persona The Caring and Independent Instigator

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

    Tim Morrow

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

  • Scott Ochander Chief Leadership Strategist Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Ryan Ostendorf Senior Account Executive Persona The Fun and Confident Producer
    Ryan Ostendorf
  • Eric Page EVP, Enrollment and Marketing Strategy
    Persona The Innovative and Adventurous Trailblazer

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Kevin Roane Senior Director, Enrollment & Marketing Strategy Persona The Confident and Entertaining Dynamo

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

    Kevin Roane

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

  • Martin Smith Senior Director, Enrollment and Marketing Strategy Persona The Determined and Forward-Thinking Vanguard

    As Senior Director of Enrollment and Marketing Strategy for Carnegie, Martin Smith brings nearly 26 years of experience in higher education enrollment management and consulting. Martin's extensive background includes strategic planning, organizational change, recruitment planning, financial aid leveraging, targeted student search and application generation, yield management, predictive modeling, marketing (traditional and digital), and developing communication plans. In addition to his experience as an enrollment management marketing consultant, Martin has served as the chief enrollment officer at both private and public universities. When not on the road serving our partner institutions in the Southeast, you will find him on a golf course or spending time with his wife, Benet, in sunny Tampa, Florida, where they reside.

    Martin Smith

    As Senior Director of Enrollment and Marketing Strategy for Carnegie, Martin Smith brings nearly 26 years of experience in higher education enrollment management and consulting. Martin's extensive background includes strategic planning, organizational change, recruitment planning, financial aid leveraging, targeted student search and application generation, yield management, predictive modeling, marketing (traditional and digital), and developing communication plans. In addition to his experience as an enrollment management marketing consultant, Martin has served as the chief enrollment officer at both private and public universities. When not on the road serving our partner institutions in the Southeast, you will find him on a golf course or spending time with his wife, Benet, in sunny Tampa, Florida, where they reside.

  • Nick Wagner VP, Research & Data Science Persona The Competitive and Considerate Shepherd

    Nick leads and assists with client data modeling as it relates to student retention, financial aid optimization, and enrollment. He brings over 15 years of experience in the field of higher education with a background in predictive modeling, data science, and survey research. Nick is relentless in trying to uncover patterns in data to help inform institutional effectiveness and decision-making. In his prior roles he has led offices of Institutional Research, Sponsored Programs, Academic Program Assessment, and the Registrar’s Office.

    Nick Wagner

    Nick leads and assists with client data modeling as it relates to student retention, financial aid optimization, and enrollment. He brings over 15 years of experience in the field of higher education with a background in predictive modeling, data science, and survey research. Nick is relentless in trying to uncover patterns in data to help inform institutional effectiveness and decision-making. In his prior roles he has led offices of Institutional Research, Sponsored Programs, Academic Program Assessment, and the Registrar’s Office.