NACCAP Annual Conference

WHEN & WHERE
+ May 24, 2022 - May 26, 2022
+ 8:00 am - 5:00 pm
+ Southeastern University
+ 1000 Longfellow Blvd Lakeland, Florida 33801

Changes to the Prospective Graduate Student Journey

As prospective grad student behaviors, intentions, and decision-making continue to evolve, it’s imperative to stay tuned in to as much as possible to inform our approach. Combine that with the ways platforms like Facebook, Google, and others are constantly changing how you can reach audiences, and it is tough to keep up. This session will dive into updated trends, benchmarks, and survey data from Google, LinkedIn, Carnegie, and more – all focused on the prospective grad students we’re needing to reach, engage, and enroll. From student search behavior and social media activity to changing options surrounding data privacy, audience access and reach, and segmentation and personalization, this session will lean on the most up-to-date and reliable data and resources for your grad recruitment planning.

Your Presenter.Your Presenter.

  • Mark Cunningham Chief Revenue Officer Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.