Google Trends – User Behavior + Insights

The online landscape is continually changing, and who better to inform us about the shifts of search, Display, mobile, and video than Google. Changes in user behavior and smarter search strategies mean that marketers have to work faster and be more relevant, personalized, and available in order to reach prospects and their influencers. In this session, through updated user behavior data and insights, you’ll get the inside information on what is new and next at Google and how to stay ahead of the curve.

Your Presenters.Your Presenters.

  • Jaime Oleksik VP, Business Development
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    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Tomea Knight Director of Marketing and Communications for the College of Liberal and Professional Studies at the University of Pennsylvania
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    As Director of Marketing and Communications for the College of Liberal and Professional Studies at the University of Pennsylvania, Tomea leads a talented team of marketing professionals responsible for promoting and driving enrollments for the College’s wide range of programs. Tomea has more than 18 years of experience in higher education marketing, specializing in continuing education divisions for the last 12 years. She has a love of leveraging data to solve challenges and propel results forward, and her work developing strategic marketing solutions has been successful across paid and organic marketing channels.

    Tomea has a Bachelor’s degree in Marketing with minors in Psychology and Japanese, a Master of Business Administration with a concentration in Accounting, and a Master of Science in Human Capital Development.

    Tomea Knight

    As Director of Marketing and Communications for the College of Liberal and Professional Studies at the University of Pennsylvania, Tomea leads a talented team of marketing professionals responsible for promoting and driving enrollments for the College’s wide range of programs. Tomea has more than 18 years of experience in higher education marketing, specializing in continuing education divisions for the last 12 years. She has a love of leveraging data to solve challenges and propel results forward, and her work developing strategic marketing solutions has been successful across paid and organic marketing channels.

    Tomea has a Bachelor’s degree in Marketing with minors in Psychology and Japanese, a Master of Business Administration with a concentration in Accounting, and a Master of Science in Human Capital Development.