The online landscape is continually changing, and who better to inform us about the shifts of search, Display, mobile, and video than Google. Changes in user behavior and smarter search strategies mean that marketers have to work faster and be more relevant, personalized, and available in order to reach prospects and their influencers. In this session, through updated user behavior data and insights, you’ll get the inside information on what is new and next at Google and how to stay ahead of the curve.
As Director of Marketing and Communications for the College of Liberal and Professional Studies at the University of Pennsylvania, Tomea leads a talented team of marketing professionals responsible for promoting and driving enrollments for the College’s wide range of programs. Tomea has more than 18 years of experience in higher education marketing, specializing in continuing education divisions for the last 12 years. She has a love of leveraging data to solve challenges and propel results forward, and her work developing strategic marketing solutions has been successful across paid and organic marketing channels.
Tomea has a Bachelor’s degree in Marketing with minors in Psychology and Japanese, a Master of Business Administration with a concentration in Accounting, and a Master of Science in Human Capital Development.
As Director of Marketing and Communications for the College of Liberal and Professional Studies at the University of Pennsylvania, Tomea leads a talented team of marketing professionals responsible for promoting and driving enrollments for the College’s wide range of programs. Tomea has more than 18 years of experience in higher education marketing, specializing in continuing education divisions for the last 12 years. She has a love of leveraging data to solve challenges and propel results forward, and her work developing strategic marketing solutions has been successful across paid and organic marketing channels.
Tomea has a Bachelor’s degree in Marketing with minors in Psychology and Japanese, a Master of Business Administration with a concentration in Accounting, and a Master of Science in Human Capital Development.