Maximizing Google’s Organic Real Estate: Optimizing Your Content for Special SERP Features

Thursday, April 13, 1:30 to 2:30pm

Google’s organic Search Engine Result Page (SERP) landscape has evolved in recent years to include more visual elements that allow SEO-savvy sites to maximize their visibility. With more and more students utilizing Google to find an institution that meets their educational needs, it’s no longer about if you appear in search results but rather how you appear. Rich snippets, site links, the college pack, and other special features allow you to take up more of the results page real estate—enticing students to click through to your website and giving you more options for funneling them to specific pages. In this presentation, you’ll learn what the most applicable special SERP features are for higher education and how to optimize your site so that you appear in these positions.

 

Your Presenter.Your Presenter.

  • Rebecca Hofstetter AVP, Content + SEO
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    Persona The Confident and Adventurous Seeker

    As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. Rebecca has worked in higher education marketing for seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.

    Rebecca Hofstetter

    As AVP, SEO and Content at Carnegie, Rebecca Hofstetter works with colleges and universities to enhance their search engine visibility, create data-driven content strategies, and deliver a positive web user experience to prospective students. She regularly runs SEO writing workshops for institutions and has presented on SEO at dozens of conferences. Rebecca has worked in higher education marketing for seven years and was an adjunct professor of writing before that. She has a passion for education and considers herself a lifelong learner.

Meet us at the Carnegie Booth.Meet us at the Carnegie Booth.

  • Jaime Oleksik VP, Business Development
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    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Voltaire Santos Miran EVP, Creative
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    Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.