Service: Website Design + Development

With new leadership at the helm, Georgia Southern University needed a comprehensive strategic partner to lift their brand and reputation to match the caliber of the research and offerings they provide, meeting the growing industry in their region. After previous brand exercises did not recognize their true voice and direction, Georgia Southern partnered with Carnegie to execute an inspirational, authentic brand elevation that permeated throughout a website redesign, digital marketing campaigns, and comprehensive Student Search communications to elevate their reputation, grow enrollment, and gain footholds in their secondary and tertiary markets.

Before redesigning its website with Carnegie, UT Tyler faced significant challenges that hindered its ability to effectively communicate its mission and offerings.

Although Luther College is ranked among the nation’s best liberal arts colleges, senior leadership recognized they lacked a cohesive brand strategy. Luther College sought, and found, a partner in Carnegie who would help them to connect better with best-fit students.

The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education.

Asbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed to demonstrate the yield results and return on investment the University needed.

Interlochen Center for the Arts is one of the nation’s premier boarding arts high schools and summer arts camps. But website usability tests showed visitors felt frustrated and uninspired. The website was hard to navigate, and the pages did little to highlight the center’s unique creative energy and close-knit community. Interlochen needed a new web strategy to tell its complete story.

Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.