Service: Website Design + Development
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Although Luther College is ranked among the nation’s best liberal arts colleges, senior leadership recognized they lacked a cohesive brand strategy. Luther College sought, and found, a partner in Carnegie who would help them to connect better with best-fit students.
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The team at Agnes Scott knew their website redesign needed a plan for centralized governance and training for designated content managers. Another challenge was better illustrating the Summit Experience, the hallmark of an Agnes Scott education.
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Asbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed to demonstrate the yield results and return on investment the University needed.
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Interlochen Center for the Arts is one of the nation’s premier boarding arts high schools and summer arts camps. But website usability tests showed visitors felt frustrated and uninspired. The website was hard to navigate, and the pages did little to highlight the center’s unique creative energy and close-knit community. Interlochen needed a new web strategy to tell its complete story.
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With brand story and student user experience goals at the core of its website redesign strategy, ACU knew a psychometrics-based student segmentation strategy would help them move the needle.
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Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.