Interlochen Center For The Arts Case Study#php if ($content_type == 'event') : echo do_shortcode('[event post_id=$postID #_EVENTDATES]'); endif; ?> #php if ($content_type == 'podcast') : ?>
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Interlochen Center for the Arts is one of the nation’s premier boarding arts high schools and summer arts camps. But website usability tests showed visitors felt frustrated and uninspired. The website was hard to navigate, and the pages did little to highlight the center’s unique creative energy and close-knit community. Interlochen needed a new web strategy to tell its complete story.