Service Line: Digital Marketing

Attracting international students to your US-based institution isn’t always easy. Depending on the area of the world you’re looking at, there could be geopolitical realities (from wars to visa restrictions), cheaper tuition from international competitors, and language barriers standing in your way

Spending time on our phones can be a fun distraction from daily life. But, focusing on our screens too much can result in missing out on real-world experiences. To counter negative associations with social media use, TikTok is implementing new features for teens and families to help manage their time on the app.

If you’re like us, you’re always looking for ways to capture leads more effectively for your college or university  and improve the performance of your digital ad campaigns. Here are some things we’ve learned about lead generation utilizing Slate request for information forms!

Imagine a prospective student surfing your college or university’s website. They are reading a page about a bachelor’s degree program, perhaps becoming interested in the opportunities it offers. But what is the next step?

Google has announced an official date—July 1, 2023—for the final sunsetting of Universal Analytics (UA) as it makes way for Google Analytics 4 (GA4). It’s important to note that GA4 will be an entirely different analytics platform and is not compatible with the current version of Universal Analytics, so it will not be possible to migrate data from UA to GA4.

At Carnegie, we heavily rely on and trust the performance data we see from campaigns in Slate. From underclassman search to senior melt, we love to look at the numbers and let them guide us.

Despite all the data we’re able to collect within Slate, there are still areas in which we want to learn more.

Google previously announced that Universal Analytics properties will stop collecting data starting on July 1, 2023. To avoid gaps in collecting data, users must create a GA4 property before this deadline.

As a higher education marketer, you know there are big differences between undergrad and grad audiences, and even more nuanced differences between other, smaller segments (like international and adult audiences, for example). Consider these recommendations from the Carnegie Copywriting Team to ensure that your messages to these groups really hit home.

Google named Carnegie’s digital marketing team as a 2023 Google Premier Partner. Carnegie is the only higher education marketing agency to hold this distinction.