Service Line: Digital Marketing

It probably doesn’t come as a surprise that Facebook is rolling out restrictions again when it comes to targeting ads toward a certain audience. As of February 20, 2023, some targeting and campaign options will no longer be available when you create ads that include people under the age of 18 globally (under 20 in Thailand and under 21 in Indonesia) in your desired audience. While it’s good that teen and youth privacy is being taken seriously, it may pose a challenge for your institution’s ads to recruit prospective college students. How can you make sure they’re still seen?

Every school wants to see prospective students show their interest by taking action. Whether it’s downloading a brochure from your website, signing up for a newsletter, or filling out an RFI form, taking action is key in determining a high-quality lead from a low-quality one.

It’s a new year, which means it’s the perfect time to review your SEO content strategy and plan your institution’s approach to content marketing. We’ve consulted with our group of SEO experts at Carnegie to create a roundup of the top SEO trends, tools, and tips that your institution can employ in 2023.

It’s no secret that TikTok is taking over social media one choreographed dance at a time. But just because it’s breaking records doesn’t mean you should break up with your 2020 fling: Snapchat.

LinkedIn is making some major changes to sponsored messaging in 2023. By June of next year, LinkedIn will sunset its Message Ads (formerly known as InMails) format in favor of Conversation Starter Ads and a new Focused Inbox experience.

When I first started working in college admission more than 25 years ago, the “admissions funnel” was part of everyday jargon in our office. From prospects at the top to enrolled students at the bottom, the funnel was analyzed to project how successful the year would be.

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

When it comes to digital marketing for your college or university, a single channel is never enough. You need to be where your prospects are, whether that’s a result they find on search engines or an ad they view as they’re using YouTube or social media.

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.