Service Line: Integrated Research
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With the increasing variety of graduate programs available, understanding your target audience is crucial to recruitment. Graduate students have long been treated as a monolith that can be marketed to exactly the same.
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Prior to the COVID-19 pandemic, Carnegie would offer regular graduating senior surveys to its CollegeXpress audience. With the industry adjusted to a new normal, we began this effort anew and sought the opinions of students entering college in fall 2023.
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Data is extremely important for any organization. It helps us make decisions and reflect on our performance, and it can also provide a road map of where to go next.
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Student Search is a marketing effort traditionally associated with undergraduate recruitment, but with major demographic changes upon us, we’re focusing our attention on non-traditional audiences. I propose we consider shifting our strategies too—specifically Student Search for graduate recruitment.
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From the people we know to the regional culture and physical location of our hometown, where we grow up shapes how we understand the world. I was born and raised in what felt like the middle of nowhere, a small town not far from the border of Oregon and Idaho.
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As students started online classes during the pandemic, many for the first time, there was often an underlying question: Are they actually paying attention?
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If you’re like me, the warmer weather is a friendly reminder to clean your dryer vent and replace your smoke detector batteries. But it’s also a great opportunity to implement a succinct housekeeping checklist for your college/university’s digital marketing campaigns.