Higher Education Marketing and Enrollment Strategy

Diversify Your Lead Generation

We understand that connecting with prospective students at every stage of their journey is more challenging than ever before. CollegeXpress is the go-to resource for college and scholarship searches for millions of students, parents, and counselors, which is why it’s a trusted tool for hundreds of institutions.

We’ve curated a list of our resources to help you generate the right student leads for your institution. Access our lead generation toolkit to see how CollegeXpress can help you segment your audiences, reach students early, align your messaging with your student profile, and integrate seamlessly with your CRM.

  • With more than 35 different audience segmentation options to mix and match, CollegeXpress offers tailored lead generation solutions to fit any undergraduate, graduate, transfer, and/or international enrollment goals.

  • Reach students, including elusive high school freshmen and sophomores, in the years leading up to their college decision—making the first connection early and gaining valuable visibility before they build an initial shortlist of schools.

  • Our database and web traffic are at your fingertips, giving you access to thousands of highly engaged college-bound students who are searching for higher education institutions like yours. Reach specific audiences with your own customized messaging, or take advantage of CollegeXpress’ interstitial ad placement to drill down into your exact student profile and generate leads that match your enrollment goals.

  • We can connect seamlessly with any Customer Relationship Management (CRM) tool to ensure leads are in your hands within 24 hours of a prospect looking to connect with you. Gain a deeper understanding of your leads through our performance dashboard, which highlights user data by high school, graduation year, gender, GPA, major, and more.

About Carnegie

For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.