Service Line: Marketing Strategy

The American Marketing Association names Carnegie partner Oklahoma State University as the higher education marketing team of the year for 2024!

Carnegie and Johnson, Grossnickle & Associates (JGA) are stepping up to provide advancement innovation with a new product called Acuity Darts, a precise donor screening and personalized solicitation tool that tells you which communications to prioritize and exactly what to say. This partnership was formed to support advancement offices as they work to refine their strategies and recruit the next generation of donors.

Understanding sentiment may be the most underrated step in developing marketing materials. Or, more accurately, understanding the sentiment of the target audience. 

The moment is here. You just received word that you will be presenting the results of the marketing campaigns at the next Board of Trustees meeting. Although this moment comes with its fair share of stress, it’s a great chance for you to showcase your team’s contribution to the university and elevate your department.

Attracting international students to your US-based institution isn’t always easy. Depending on the area of the world you’re looking at, there could be geopolitical realities (from wars to visa restrictions), cheaper tuition from international competitors, and language barriers standing in your way

Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?

Facing change is among the toughest of tasks. Why? Because it’s rarely the easy path. Tackling change is often mixed with anxiety of the unknown, conflict, and sometimes loss.

Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!

Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.

The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.