Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Interlochen Center For The Arts Case Study
Interlochen Center For The Arts Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Events.

Date/Time Event
Aug 29, 2024
Slate Tiny Trainings | Climbing Down the Summit: New Slate Features
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Sep 18, 2024
Slate Tiny Trainings | Less is (Sopho)more: Slate Communications for Underclassmen
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Oct 15, 2024
Slate Tiny Trainings | Making Accessibility Accessible
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Our News + Insights.

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Digital Marketing | Jul 26
The landscape of higher education marketing is constantly evolving. By 2022, the number of 18-24-year-olds enrolled in college had decreased by 1.2 million from its peak in 2011, making it crucial for colleges and universities to refine their branding and marketing strategies to attract prospective students.
Cartoon rendering of a computer screen showing charts and a money symbol
Digital Marketing | Jul 23
Today, graduate enrollment marketers face the critical challenge of making the best use of their budgets to attract and retain students. One of the most powerful tools at their disposal is benchmark data. Combined with robust forecasting techniques, these tools can develop efficient and impactful marketing budgets.
Digital Marketing | Jul 18
Clarity powered by Slate elevates your enrollment and marketing efforts by offering deeper insights into marketing attribution and student behavior. Learn more!
Digital Marketing | Jul 17
In a recent webinar, our expert panel shared insights into the new "Student Search" and answered your burning questions. Check out this recap and Q&A deep dive!
Web Design + Development | Jul 12
Faculty profile pages are the often-overlooked superstar of graduate student recruiting. Many prospective graduate students identify potential degree programs based on faculty information. Yet, these valuable, highly trafficked pages are too often neglected and underutilized due to lack of personality and thin or outdated content. Not only can you utilize faculty profile pages to recruit graduate students, but you can also save your faculty members time and effort with an online presence that helps connect them to students.
Illustration of the LinkedIn logo in a browser window
Digital Marketing | Jun 26
LinkedIn has been on rapid fire with new ad types lately, but there’s one roll-out that’s got us particularly excited: LinkedIn Connected TV (CTV) ads.
Artistic depiction of an eye surrounded by a pencil, scissors, and various tools.
Web Design + Development | Jun 20
Everyone who visits your website — from prospective students, to current students, to alumni, to staff, to community members — benefits from a website that’s accessible. Yet, many institutions push accessibility to the wayside until they absolutely must take action. Consider this: approximately 20% of adults have a disability, which means that on average 1 in 5 visitors to your website may be using one or more assistive technologies to help them access your content. 
Carnegie News | Jun 18
Carnegie and Unibuddy partner to activate human connection in student recruitment, using the power of AI and peer-to-peer engagement to personalize the college search process and change how higher ed recruits students.
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Digital Marketing | Jun 17
With over 1 billion monthly active users of all ages worldwide, TikTok has a broad reach to prospective students, parents, alumni, and other critical stakeholders for higher education institutions. 1 in 5 teens say they're on the platform almost constantly.
Enrollment Management | Jun 14
Now that June 1 has passed, Fall 2024 new undergraduate enrollment outcomes for many institutions are coming into focus. Entering the final few months of a cycle that began with the end of race-conscious admission and was then dominated by the chaotic rollout of the new FAFSA, we have an opportunity to reflect on both immediate and potentially lasting impacts.
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