Higher Education Marketing and Enrollment Strategy

Financial Aid Strategies Built From the Ground Up

We build financial aid strategies that are not only customized for your institution, but customized for each student. Strategies are built from the ground up, accounting for shifts in market forces and student behavior, monitored by our experts for in-cycle optimization.

We’ve curated a list of our resources to optimize your institution’s financial aid strategy. Access our Financial Aid Optimization Toolkit for informational blog posts, webinars, and reports on financial aid modeling, recruitment modeling, and student success modeling.

  • Find alignment among admissions strategies and financial aid practices with coordinated, consistent visions. Our econometric predictive modeling and consulting expertise accurately forecast net revenue and enrollment outcomes under a specified financial aid budget.

  • Develop more targeted and cost-efficient approaches to recruitment. By scoring every prospective student record, we give your team the ability to set priorities immediately. Our analysis will arm you with information about how likely a prospect will convert to an applicant, allowing for segmented messaging strategies that work.

  • Measure the likelihood of melt at the individual student level and conduct viability checks to understand prospect retention potential—for each strategy. As a part of this work you’ll also be able to identify enrolled students who are most at risk. Our experts will help you choose the best strategy, minimize melt, and maximize retention.

About Carnegie

For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.